Multifamily Podcast Network

With technology advancing, a lot of people would say that what we lack now is human touch. But as property owners, developers, and managers, there are many ways to merge the two and create a fantastic living experience for our residents. 


Ben Pleat is a firm believer that human touch is crucial to a strong and successful community. He is the CEO and Co-Founder of Cobu, the leading virtual community platform built for multifamily in over 82 cities and 34 states in the United States and Canada. Ben is constantly fascinated by innovation in the real estate industry and has explored the nexus of real estate and technology.


In this episode, he deep dives further into how engaging tenants and curating communities can bring a huge boost to our business.

[00:01 – 02:45] Opening Segment

  • Get to know Ben and the story behind Cobu
  • How Cobu increases resident retention

 [02:46 – 12:27] Building a Sense of Belongingness

  • Binding the community tighter through common interests 
  • Effective community moderation
  • It’s more than just an apartment, it’s a sanctuary
    • How can we add value to our tenants’ homes?


[12:28 – 22:28] Improving Occupancy and Retention

  • The Cobu way of promoting rental properties
  • How genuine connection equates to tenant stickiness


  • Clients would pay more for better experience


  • The potential for creating a referral system through reviews


  • Ben on always aiming to improve the client experience
  • Cobu’s commitment to their mission


[22:29 – 23:25] Closing Segment

Connect with Ben Pleat on LinkedIn and visit Cobu at!


Let’s Connect! You can connect with me, Jeff Hoch on LinkedIn to look into Smart Building and Smart Apartment Technologies.


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 Tweetable Quotes:


“It’s ironic to me that we’re more digitally connected as a society, right? Facebook, Instagram, yet as human beings, we’re more disconnected.” – Ben Pleat

“Meet residents where they are. Give them the experience that they’re looking for. It delivers on this sense of belonging, of being part of something bigger. It’s not just you and your unit, and you have to fend for yourself. It’s kind of building a network or community around you. It’s people that are like-minded, you can engage as much or as little as you want.” – Ben Pleat


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