Divine Bunch is a New Jersey native who relocated and fell in love with Elizabethtown, Kentucky. She has loved writing since she could hold a pen. She is a real estate website copywriter, primarily working with service-based business. She writes for groundbreaking entrepreneurs including Miriam Mckisi, a real estate investor and American Ninja Warrior, Sakina Bunch, a #1 best-selling author and industry leader in the holistic health space, and Ayisa Hayes-Taylor a renowned celebrity ghostwriter.
She is trained in buyer psychology, ethical sales copy, and search engine optimization.
She also proudly serves as the president of Explore Hardin Country, a nonprofit organization dedicated to marketing and educating small businesses based in Hardin County Kentucky.
For today’s episode we will cover:
[00:00 – 8:09] Opening Segment.
- Getting to know Divine Bunch.
- Becoming a website copywriter.
- The role of a copywriter in real estate.
[8:09 – 13:19] Getting into the psychology of the buyer
- Crash course about the buyer's psychology.
- How to connect with your buyer.
[13:19 – 18:34] Focusing down on a niche and the complexity of online marketing
- Always find a niche to focus on.
- Market research as a copywriter.
[18:34 – 22:42] Tapping into the emotional side of real estate
- Appealing to the emotional side of real estate.
- Why you should put some personality in your website.
[22:42 – 32:32] Setting yourself apart from the competition
- Learning if someone is a logical based person by using split testing.
- Split testing, The secret to making great copy.
- Learning when to change your strategy.
- Optimum conversion rate.
[30:32- 36:51] The importance of building a digital presence
- Getting a wider database by understanding great copy.
- Where to focus when building a brand.
- Never try to do everything.
[36:51 – 39:39] Where to find copywriters for real estate
- The various social media platforms to find copywriters.
[39:39 – 40:55] On the horizon for Divine Bunch
- Creating a larger network
- Bringing the best out of the clients
[40:55 – 45:50] Closing segment.
- Final words from everyone
Tweetable Quotes:
“The mistake that I see all the time is that people constantly talk about what they have and what they offer, which is great, and it brings awareness to what you're selling or your objective of your website. But it's not by constantly talking about what you have, it's not connecting your reader to what's in it for them.” – Divine Bunch.
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