In this episode of MultifamilyCollective, we catch up with the famed Donald Davidoff from REBA – Real Estate Business Analytics. Donald is CEO of REBA. From Donald's LinkedIn profile: Consulting on key issues in pricing and revenue management, marketing/marketing analytics and internal business processes and workflows. Served as a senior executive at Holiday Retirement responsible for developing a comprehensive strategic approach to pricing and revenue management (PRM), eCommerce and marketing. Prior to Holiday was responsible for all (PRM) and marketing (including eCommerce, field marketing, creative services and corporate communication) activities at Archstone. Previously responsible for business process management (BPM) and market research teams. With the former, led the rollout of SmartPath(tm), the industry's first dynamic forms and automatic workflow system now fulfilling approx. 40,000 processes a year at Archstone. Designed and implemented the industry-leading LRO (Lease Rent Options) revenue management pricing system for the multifamily industry. Was directly involved in the initial commercialization of LRO to the early adopting multifamily clients and also participated in the eventual transfer of LRO responsibilities to The Rainmaker Group. Prior to Archstone, led projects and/or served as lead business consultant on a variety of pricing and revenue management solutions for Talus Solutions (later acquired by Manugistics). Key projects including implementation of the first hotel gaming revenue management system for Harrah's Entertainment as well as implementations for UPS, Dollar Rent A Car, Budget Car Rental and Europcar. Extensive experience in travel industry before that, and project management as an officer in the United States Air Force. Published author including the textbook "Contact: Customer Service in the Hospitality and Tourism Industry" (published by Prentice-Hall) and the general press book "Parenting the Office" (published by Pelican Press). Specialties: strategic business initiatives, pricing & revenue management, eCommerce, sales & marketing, business process management and workflow, market research
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