Why Your Diet's a "Lemon" : The Truth Behind Food & Health with Eric Edmeades | The Jake and Gino Show

[00:00:00] [SPEAKER_00]: Hi, my name is Gino Barbero, one of the co-founders of Jake and Gino, warmer Sunday or day is a calling.

[00:00:05] [SPEAKER_00]: Fuel off for them with factors no prep, no mess meals.

[00:00:09] [SPEAKER_00]: Meet Your Wellness goals thanks to the menu of Chefcrafted Meals with options like calorie

[00:00:13] [SPEAKER_00]: smart, protein plus and keto.

[00:00:15] [SPEAKER_00]: Factors fresh, never frozen meals are dietitian approved and ready to eat in just two minutes.

[00:00:21] [SPEAKER_00]: So no matter how busy you are, you'll always have time to enjoy nutritious, great tasting

[00:00:25] [SPEAKER_00]: meals.

[00:00:26] [SPEAKER_00]: Make today the day you kickstart a new healthy routine.

[00:00:29] [SPEAKER_00]: What are you waiting for?

[00:00:30] [SPEAKER_00]: With 35 different meals and more than 60 add-ons to choose from every week, you'll always

[00:00:36] [SPEAKER_00]: have new flavors to explore.

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[00:02:02] [SPEAKER_03]: Hello, right, six-step Zianohos Jake Gino podcast here at Michael Oestham, multi-family

[00:02:05] [SPEAKER_03]: mentor, the code chef Father Six is the best online author.

[00:02:09] [SPEAKER_00]: The Gino Barbara Jansson Jake, I'm doing wonderful asking why I'm doing wonderful.

[00:02:15] [SPEAKER_03]: Why are you doing wonderful Gino?

[00:02:17] [SPEAKER_00]: Because we have a Renaissance man on, we have a serial entrepreneur on the show.

[00:02:23] [SPEAKER_00]: Somebody who...

[00:02:25] [SPEAKER_00]: If I'm looking at his life it seems as if he gets to a certain level and he just pushes to that

[00:02:30] [SPEAKER_00]: level and he gets bored and he goes and finds the next thing to do and he continues

[00:02:34] [SPEAKER_00]: to improve himself and to me it's the ultimate growth mindset.

[00:02:41] [SPEAKER_03]: And I'm excited to finish up a Renaissance man.

[00:02:43] [SPEAKER_00]: I'm excited to speak to him, yes.

[00:02:46] [SPEAKER_03]: All right, here's the formal bio.

[00:02:47] [SPEAKER_03]: Today's guest began his entrepreneurial journey as a child selling the lemonade and shoveling

[00:02:52] [SPEAKER_03]: snow.

[00:02:53] [SPEAKER_03]: I want to find a little more about that so he has focused on business education and has

[00:02:58] [SPEAKER_03]: the developer both inception marketing and business free-up.

[00:03:01] [SPEAKER_03]: So without further ado Eric Edmney is welcome to show.

[00:03:04] [SPEAKER_05]: Hey, glad to be here, glad to be back.

[00:03:07] [SPEAKER_03]: So, all right, shoveling snow, which I can northeast, we're gonna originate from where

[00:03:11] [SPEAKER_03]: we're coming from.

[00:03:13] [SPEAKER_03]: Can you get Canadian?

[00:03:14] [SPEAKER_05]: What is this?

[00:03:15] [SPEAKER_05]: I was born in South Africa, immigrated to Canada.

[00:03:17] [SPEAKER_05]: I did a close.

[00:03:18] [SPEAKER_05]: Yeah, I came to Cag, became Canadian at 8 and then left Canada at 25, lived in Ireland for

[00:03:23] [SPEAKER_05]: a year, England for 10 years, California for three years and now I've been in the Caribbean

[00:03:28] [SPEAKER_05]: for less 15 years.

[00:03:31] [SPEAKER_01]: And why the Caribbean?

[00:03:32] [SPEAKER_01]: Or is it the Caribbean?

[00:03:35] [SPEAKER_05]: It's both.

[00:03:36] [SPEAKER_05]: Okay, because well, if you live in England for 10 years then you need to average out your

[00:03:42] [SPEAKER_05]: sunlight and then spend 10 years through the Caribbean.

[00:03:48] [SPEAKER_00]: So where is your favorite place to live?

[00:03:51] [SPEAKER_00]: If you had to pick a place, what was the best place that you lived in?

[00:03:55] [SPEAKER_05]: You know, they all have different features.

[00:03:56] [SPEAKER_05]: I mean, I've lived here in the Dominican Republic now for 12 years and I'm funny enough,

[00:04:01] [SPEAKER_05]: I was thinking about it.

[00:04:02] [SPEAKER_05]: It's basically the home that I've lived in the longest in my entire life.

[00:04:08] [SPEAKER_05]: And I love the lifestyle here, you know, it's consistent weather, but at the same time

[00:04:12] [SPEAKER_05]: and great people and all its stuff, but at the same time because I do a lot of professional

[00:04:17] [SPEAKER_05]: speaking, I'm traveling around the world.

[00:04:19] [SPEAKER_05]: So I do get a lot of variety.

[00:04:21] [SPEAKER_05]: I think that if I had to live your full time without the travel, it would not really work.

[00:04:26] [SPEAKER_05]: Living in the UK was outstanding.

[00:04:28] [SPEAKER_05]: You know, culturally it was amazing and you know, I built my first business there, it was fantastic.

[00:04:33] [SPEAKER_05]: Also one great thing about living in London is, you know, he's where I work.

[00:04:36] [SPEAKER_05]: It was this hub, incredible opportunity to travel around the world.

[00:04:41] [SPEAKER_05]: I will say that if it weren't for the geopolitical climate in South Africa would be my

[00:04:47] [SPEAKER_05]: home.

[00:04:48] [SPEAKER_00]: For those of you that want to learn more about Eric, he was on Dr. Jordan Peterson's

[00:04:53] [SPEAKER_00]: podcast, goalless in him, his story as a youth being homeless.

[00:04:57] [SPEAKER_00]: I don't want to really dive into that because I think in this show that you have so much

[00:05:00] [SPEAKER_00]: knowledge, this could be a masterclass in and of itself.

[00:05:03] [SPEAKER_00]: And I really want to focus on a couple of things that you've built.

[00:05:06] [SPEAKER_00]: I mean, first, your public speaking, how did you become a public speaker?

[00:05:09] [SPEAKER_00]: And then I want to really dive into some of the things that we as individuals and as business

[00:05:12] [SPEAKER_00]: owners need to do to become better public speakers.

[00:05:16] [SPEAKER_05]: Well, I would offer you a reframe.

[00:05:18] [SPEAKER_05]: I would say that I became a public speaker by being born and I said it again.

[00:05:24] [SPEAKER_03]: It's cut out by being what?

[00:05:26] [SPEAKER_05]: I became a public speaker by being born.

[00:05:29] [SPEAKER_05]: I've never met a six month old baby that was afraid of public speaking.

[00:05:35] [SPEAKER_05]: They don't have that.

[00:05:36] [SPEAKER_03]: So you had to go back to the roots?

[00:05:39] [SPEAKER_05]: Well, you know, what I would say is that it's not so much a matter of becoming a public

[00:05:44] [SPEAKER_05]: speaker.

[00:05:44] [SPEAKER_05]: It's a matter of returning to it.

[00:05:46] [SPEAKER_03]: Yeah.

[00:05:46] [SPEAKER_05]: The fact is that everybody was born an effective communicator.

[00:05:50] [SPEAKER_05]: You know, if you've ever been on a plane with an 18 month old baby, did they show any signs

[00:05:54] [SPEAKER_05]: of fear of public speaking?

[00:05:55] [SPEAKER_05]: Absolutely not.

[00:05:56] [SPEAKER_05]: I think three year olds were lentless.

[00:05:57] [SPEAKER_05]: There you go.

[00:05:59] [SPEAKER_05]: And then your job is to somehow manage that relentlessness in a functional way that allows

[00:06:05] [SPEAKER_05]: the child to still feel free to communicate, but it starts to learn the social cues.

[00:06:09] [SPEAKER_05]: That's right.

[00:06:10] [SPEAKER_03]: Directed with us, stifling it.

[00:06:12] [SPEAKER_05]: Exactly.

[00:06:12] [SPEAKER_05]: Speaking of Jordan Peters, and he says, you know, don't let your children do things that

[00:06:16] [SPEAKER_05]: would make you not like them.

[00:06:18] [SPEAKER_05]: That's incredibly good advice.

[00:06:19] [SPEAKER_05]: I mean, if you think about it, you're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:20] [SPEAKER_03]: You're so...

[00:06:21] [SPEAKER_05]: You're so...

[00:06:22] [SPEAKER_03]: You're really...

[00:06:23] [SPEAKER_05]: Well, you know, I would say it's important because if you are not, if you're not liking some

[00:06:32] [SPEAKER_05]: behavior of your child, you were the most the person most predisposed to like it.

[00:06:35] [SPEAKER_05]: So if you're not liking it, imagine what happens when other people are subjected to

[00:06:38] [SPEAKER_05]: it.

[00:06:38] [SPEAKER_05]: But the trouble, of course, is that what happens very often with overbearing parents and

[00:06:42] [SPEAKER_05]: teachers is that we train the...

[00:06:45] [SPEAKER_05]: out of them.

[00:06:45] [SPEAKER_05]: We make them uncomfortable with speaking.

[00:06:47] [SPEAKER_05]: And so everybody starts developing a low grade fear of public speaking.

[00:06:51] [SPEAKER_05]: And so for me, it was a matter of recognizing that that's what happened and undoing

[00:06:55] [SPEAKER_05]: it.

[00:06:55] [SPEAKER_03]: Dude, that's an impossible balance.

[00:06:58] [SPEAKER_03]: And I know you're going to call bullshit on that whatever.

[00:06:59] [SPEAKER_03]: But if you think about it, kids talking now beat up notches.

[00:07:03] [SPEAKER_03]: That's the natural state.

[00:07:05] [SPEAKER_03]: Mom, mom, mom, mom, mom, mom, mom.

[00:07:08] [SPEAKER_03]: I got three of them.

[00:07:10] [SPEAKER_03]: And that is their immediate thing.

[00:07:11] [SPEAKER_03]: Mom, and then there's a question and she'll say what?

[00:07:14] [SPEAKER_03]: Mom, I love you.

[00:07:15] [SPEAKER_03]: And there's no question like it's just relentlessness, right?

[00:07:17] [SPEAKER_03]: And they're attacking.

[00:07:19] [SPEAKER_03]: So it's a very slippery slope and it's very challenging to balance and direct that

[00:07:25] [SPEAKER_03]: where you will like them and society will like them.

[00:07:30] [SPEAKER_03]: But they're not like incredibly annoying at this thing.

[00:07:32] [SPEAKER_03]: Now I love my kids, right?

[00:07:33] [SPEAKER_03]: There's no their mind so I will.

[00:07:36] [SPEAKER_03]: But I think that's a very, it's easier said than done.

[00:07:40] [SPEAKER_05]: I'll give you one principle that can sort the whole thing out right here.

[00:07:43] [SPEAKER_05]: One.

[00:07:44] [SPEAKER_05]: And he behavior that you reward will be repeated.

[00:07:47] [SPEAKER_05]: So do you want to know why kids go mom mom mom mom mom.

[00:07:50] [SPEAKER_05]: It's because you didn't answer them the first time.

[00:07:52] [SPEAKER_05]: And they didn't.

[00:07:53] [SPEAKER_02]: That's what they're not saying that.

[00:07:55] [SPEAKER_05]: There you go.

[00:07:56] [SPEAKER_02]: I'm doing it.

[00:07:57] [SPEAKER_02]: Guys, like do it.

[00:07:58] [SPEAKER_05]: Went is that children are little AI units that are trying to figure out how to get

[00:08:03] [SPEAKER_05]: what they want and need from the universe.

[00:08:05] [SPEAKER_05]: And you are their first punching bag.

[00:08:07] [SPEAKER_05]: You are their first place to practice.

[00:08:09] [SPEAKER_05]: So I'll give you a great example.

[00:08:11] [SPEAKER_05]: In my kitchen over here, when my little girl was about three years old, I was cooking

[00:08:16] [SPEAKER_05]: with her.

[00:08:16] [SPEAKER_05]: She's sitting on the counter.

[00:08:17] [SPEAKER_05]: She loves to do that.

[00:08:19] [SPEAKER_05]: Then I suddenly realized she hasn't had anything to drink for a while and I'm going

[00:08:21] [SPEAKER_05]: to go to the fridge and I'm going to get her a little bit of water down pineapple juice

[00:08:24] [SPEAKER_05]: or orange juice or something.

[00:08:26] [SPEAKER_05]: I had not so sugar but a little just nice hydration.

[00:08:29] [SPEAKER_05]: As I start walking to the fridge, she goes,

[00:08:32] [SPEAKER_05]: and I want to juice.

[00:08:35] [SPEAKER_05]: That moment made it impossible for me to get her juice.

[00:08:39] [SPEAKER_05]: Because in the world, that's not how you're going to get a pay rise.

[00:08:42] [SPEAKER_05]: That's not how you're going to raise money.

[00:08:44] [SPEAKER_05]: That's not how you're going to get time off work.

[00:08:46] [SPEAKER_05]: That's not how you're going to get a date.

[00:08:47] [SPEAKER_05]: You're not going to get anything like that in the world.

[00:08:48] [SPEAKER_05]: So if I give it to her after she asks like that, I'm teaching her that that's a functional way

[00:08:53] [SPEAKER_05]: of getting her needs met.

[00:08:54] [SPEAKER_05]: So instead I turned her, I'm sorry, sweetie.

[00:08:56] [SPEAKER_05]: I can't.

[00:08:57] [SPEAKER_05]: And she lost it.

[00:08:58] [SPEAKER_05]: She had a temper tantrum.

[00:08:59] [SPEAKER_05]: She's like, oh yeah.

[00:09:00] [SPEAKER_05]: And now I don't want to reward that either.

[00:09:03] [SPEAKER_05]: I had to take her and put her on the floor because I thought she was going to hurt herself

[00:09:06] [SPEAKER_05]: and put her on the floor.

[00:09:08] [SPEAKER_05]: And I just sat with her.

[00:09:09] [SPEAKER_05]: I didn't touch her.

[00:09:10] [SPEAKER_05]: Just sat with her and let her get all the emotion out.

[00:09:11] [SPEAKER_05]: And I said, no, my I said my sweet little girl.

[00:09:14] [SPEAKER_05]: I want to give you the juice.

[00:09:15] [SPEAKER_05]: I just want you to learn how to ask for it in an effective way.

[00:09:18] [SPEAKER_05]: And she looks after me.

[00:09:19] [SPEAKER_05]: She goes, sorry, Daddy.

[00:09:21] [SPEAKER_05]: Can I please have a juice today?

[00:09:23] [SPEAKER_05]: And I got her the juice.

[00:09:25] [SPEAKER_05]: If your kids are doing stuff or anybody's kids are doing stuff on a repeated basis,

[00:09:29] [SPEAKER_05]: it's because it works.

[00:09:31] [SPEAKER_03]: I had this same thing this weekend with Ninja Turtles.

[00:09:33] [SPEAKER_03]: We're leaving for a walk and he wanted to bring two Ninja Turtles so they could fight

[00:09:37] [SPEAKER_03]: each other on the walk.

[00:09:39] [SPEAKER_03]: And my wife had already said no, I did hear it.

[00:09:41] [SPEAKER_03]: You know?

[00:09:42] [SPEAKER_03]: And then I said yes.

[00:09:43] [SPEAKER_03]: And then so there's this weird back and forth.

[00:09:45] [SPEAKER_03]: And then I'm, and it'll like it's fine, whatever.

[00:09:47] [SPEAKER_03]: And he turns around and gives me this shitty and grin and starts laughing at me because he

[00:09:50] [SPEAKER_03]: got his way.

[00:09:51] [SPEAKER_03]: And it was like, nope, put him down and you know, he loves same shit, same exact shit, love

[00:09:57] [SPEAKER_03]: it for a minute.

[00:09:57] [SPEAKER_03]: And then we've done it.

[00:09:59] [SPEAKER_03]: I got over it.

[00:09:59] [SPEAKER_03]: It's fine.

[00:10:00] [SPEAKER_03]: So, but don't think he's going to be rubbing that one at dead facing in, right?

[00:10:03] [SPEAKER_00]: So hi, my name is Gino Barbero.

[00:10:05] [SPEAKER_00]: One of the co-founders of J.K. and Gino, warmer sun your day is a calling.

[00:10:09] [SPEAKER_00]: Fuel off for them with factors, no prep, no mess meals.

[00:10:12] [SPEAKER_00]: Me here won't miss goals.

[00:10:13] [SPEAKER_00]: Thanks to the menu of chefcrafted meals with options like calorie smart, protein plus

[00:10:17] [SPEAKER_00]: and keto.

[00:10:19] [SPEAKER_00]: Factors fresh, never frozen meals are dietician approved and ready to eat in just two minutes.

[00:10:24] [SPEAKER_00]: So no matter how busy you are, you'll always have time to enjoy nutritious, great

[00:10:28] [SPEAKER_00]: tasting meals.

[00:10:29] [SPEAKER_00]: Make today the day you kickstart a new healthy routine.

[00:10:32] [SPEAKER_00]: What are you waiting for?

[00:10:34] [SPEAKER_00]: With 35 different meals and more than 60 add-ons to choose from every week, you'll

[00:10:39] [SPEAKER_00]: always have new flavors to explore.

[00:10:42] [SPEAKER_00]: Head to Factermeels.com slash J.K.

[00:10:44] [SPEAKER_00]: Gino 50 and use the code, J.K.

[00:10:46] [SPEAKER_00]: Gino 50 to get 50% off your first box plus 20% off your next month.

[00:10:57] [SPEAKER_00]: While your subscription is active.

[00:11:04] [SPEAKER_00]: Eric, you say resolve the past handle the present and prepare the future.

[00:11:10] [SPEAKER_00]: Can you explain that?

[00:11:11] [SPEAKER_00]: Because I think some of us when you're resolving the past a lot of the actions you're

[00:11:14] [SPEAKER_00]: taking today are unconsciously going from your past how your parents treated you, the things

[00:11:19] [SPEAKER_00]: you heard about money, the things you heard about fees, the things you heard about

[00:11:21] [SPEAKER_00]: and it really, I think, dovetails into what you're talking about with public speaking.

[00:11:25] [SPEAKER_00]: Something might have happened when you were younger, you were bullied.

[00:11:28] [SPEAKER_00]: You were just made fun of and then all of a sudden you shut yourself down.

[00:11:33] [SPEAKER_05]: Yeah, that sort of trifecta comes from a talk that I did many years ago in

[00:11:36] [SPEAKER_05]: the Miconos Greece that are biohacking conference and I was just talking about emotional

[00:11:40] [SPEAKER_05]: management and it's a principle or it's this, let's call it a methodology that I call

[00:11:45] [SPEAKER_05]: a hindsight window and basically the idea is that when an adverse event takes place,

[00:11:52] [SPEAKER_05]: there's usually a window of time before you can reconcile that adverse event.

[00:11:55] [SPEAKER_05]: You got fired, you pissed off but the question is how long are you in victim mode about

[00:11:59] [SPEAKER_05]: that?

[00:12:00] [SPEAKER_05]: What do you one day wake up and go to Jesus?

[00:12:03] [SPEAKER_05]: Thank God I got fired and so in hindsight window principle, the moment you say thank God

[00:12:09] [SPEAKER_05]: it happened, you closed the window.

[00:12:10] [SPEAKER_05]: The moment you have appreciation and gratitude for the event, you've closed the window.

[00:12:14] [SPEAKER_05]: But if the window is open and what's going to happen is you're going to start having

[00:12:18] [SPEAKER_05]: beliefs about the world, informs by that window.

[00:12:20] [SPEAKER_05]: In other words, if you have a bunch of things that you resent and regret and are angry

[00:12:24] [SPEAKER_05]: about and have guilt and shame about from your past, you're going to naturally assume

[00:12:27] [SPEAKER_05]: that the future is going to be bumpy.

[00:12:29] [SPEAKER_05]: Whereas if you can quickly resolve and close those windows, you will begin to recognize

[00:12:33] [SPEAKER_05]: that everything in the world that ever happens for you is or to you is actually happening

[00:12:37] [SPEAKER_05]: for you especially when it doesn't feel that way.

[00:12:40] [SPEAKER_05]: So what does that mean?

[00:12:41] [SPEAKER_05]: Well, it means that when you're fired, somebody gets fired.

[00:12:46] [SPEAKER_05]: You're fired and media response, adrenaline, anger, fear, all that stuff comes up and

[00:12:51] [SPEAKER_05]: it's a major problem.

[00:12:52] [SPEAKER_05]: But I know people that will hold on to that for like 30 years.

[00:12:55] [SPEAKER_05]: Yeah, my life would be totally different if that bugger didn't fire me right?

[00:12:59] [SPEAKER_05]: Well, hold on now.

[00:13:00] [SPEAKER_05]: I see that you're in a job that you feel quite fulfilled about.

[00:13:04] [SPEAKER_05]: I'm thinking yeah, firing you was a dick move maybe.

[00:13:06] [SPEAKER_05]: Maybe it was but looking at your life today aren't you kind of glad?

[00:13:11] [SPEAKER_05]: And what's amazing is some people can logically go, well, I can see that.

[00:13:14] [SPEAKER_05]: But I'm still mad about it because it is intention like hold on to it now.

[00:13:18] [SPEAKER_05]: You got to take the good with the bad and the minute you can appreciate those things.

[00:13:22] [SPEAKER_05]: Like Victor Franco says it.

[00:13:24] [SPEAKER_05]: If you can assess the right and functional meaning for the events of your life, then

[00:13:31] [SPEAKER_05]: everything changes and that's resolving the past.

[00:13:33] [SPEAKER_05]: Now handling the present well, how about this?

[00:13:37] [SPEAKER_05]: Could one of you fire me?

[00:13:38] [SPEAKER_05]: I'm an employee.

[00:13:40] [SPEAKER_05]: You've been working with me for a while.

[00:13:41] [SPEAKER_05]: It's not taken.

[00:13:42] [SPEAKER_05]: Could one of you fire me?

[00:13:43] [SPEAKER_00]: Yeah, I got a shake and love this.

[00:13:45] [SPEAKER_00]: You made a joke.

[00:13:46] [SPEAKER_03]: I don't love it.

[00:13:47] [SPEAKER_03]: But Eric honestly, there's there's going to a lot of issues with your attitude at work.

[00:13:52] [SPEAKER_03]: Your attendance has been shit and honestly, the team just doesn't like you.

[00:13:56] [SPEAKER_03]: They think you're prick Eric.

[00:13:58] [SPEAKER_03]: This is a Donald Trump moment.

[00:13:59] [SPEAKER_03]: You're fired.

[00:14:00] [SPEAKER_03]: How's that guys?

[00:14:01] [SPEAKER_05]: Thank you so much.

[00:14:02] [SPEAKER_05]: Go ahead.

[00:14:03] [SPEAKER_05]: Jake, I can't tell you how much I appreciate that.

[00:14:05] [SPEAKER_05]: Here's the truth.

[00:14:07] [SPEAKER_05]: You're right.

[00:14:08] [SPEAKER_05]: I just, I don't know why I haven't been on.

[00:14:10] [SPEAKER_05]: I'm normally like so old.

[00:14:12] [SPEAKER_05]: And I just it's been bad and I want to thank you right now for firing me.

[00:14:17] [SPEAKER_03]: Now, what's going to be better?

[00:14:18] [SPEAKER_03]: Endless opportunities out there, Eric.

[00:14:20] [SPEAKER_03]: Flime.

[00:14:21] [SPEAKER_05]: What's your reaction if somebody responds like that to getting fired?

[00:14:25] [SPEAKER_05]: Thank God.

[00:14:26] [SPEAKER_05]: You're blown away.

[00:14:27] [SPEAKER_05]: But there's also a part of you going shit.

[00:14:29] [SPEAKER_05]: Maybe there's something about this person I didn't understand.

[00:14:32] [SPEAKER_05]: But then never happens.

[00:14:35] [SPEAKER_05]: That's not Jake.

[00:14:37] [SPEAKER_05]: That's the point.

[00:14:38] [SPEAKER_03]: Did it ever happen?

[00:14:39] [SPEAKER_03]: I mean, I mean, I mean, this is a, this is an egotistical statement.

[00:14:42] [SPEAKER_03]: But meaning that like when we have let people go in the past, we've never got that response,

[00:14:46] [SPEAKER_03]: meaning that it was probably the right move.

[00:14:48] [SPEAKER_03]: If I would have gotten their response, we made a said, whoa, wait a minute.

[00:14:52] [SPEAKER_03]: Pump the brakes.

[00:14:53] [SPEAKER_03]: I'm missing something.

[00:14:54] [SPEAKER_05]: That's my point.

[00:14:55] [SPEAKER_05]: That's that point.

[00:14:55] [SPEAKER_05]: Right there is that if that person demonstrated the capacity for closing windows,

[00:14:59] [SPEAKER_05]: instantly you would know they were,

[00:15:01] [SPEAKER_05]: well, and you'd be able to move forward with them somewhere.

[00:15:03] [SPEAKER_03]: So much of it is awareness and how they're being seen.

[00:15:09] [SPEAKER_05]: They got.

[00:15:09] [SPEAKER_05]: I mean, we've known for a while, there's been some tension between us.

[00:15:12] [SPEAKER_05]: And we're just not addressing it.

[00:15:14] [SPEAKER_05]: And dumping me is probably the best way for us to address it right now.

[00:15:17] [SPEAKER_05]: I guarantee you that dump work, that point is going,

[00:15:19] [SPEAKER_05]: what did I just do?

[00:15:21] [SPEAKER_05]: It's my fault.

[00:15:21] [SPEAKER_05]: It's my fault.

[00:15:22] [SPEAKER_05]: We're kind of getting out here as that you, if you, if you learn to close those windows,

[00:15:26] [SPEAKER_05]: you don't have to live with a long-term emotional trauma.

[00:15:28] [SPEAKER_05]: And then, of course, it translates to how do you handle the future?

[00:15:31] [SPEAKER_05]: Well, you know right now.

[00:15:33] [SPEAKER_05]: Most people know right now what kind of shithead triggers them.

[00:15:36] [SPEAKER_05]: So you prepare for it.

[00:15:38] [SPEAKER_05]: You do it.

[00:15:39] [SPEAKER_05]: You can.

[00:15:39] [SPEAKER_05]: I used to have terrible problems with road rage.

[00:15:41] [SPEAKER_05]: I get a really mad all the time.

[00:15:43] [SPEAKER_05]: And then I put a trigger in place that made it more fun.

[00:15:46] [SPEAKER_05]: I was living in England.

[00:15:47] [SPEAKER_05]: So I put red and blue card, red and yellow cards in the visor.

[00:15:51] [SPEAKER_05]: And so now when somebody cut me off, instead of giving them the middle finger,

[00:15:55] [SPEAKER_05]: yelling at them, I'd show them a red or yellow card.

[00:15:57] [SPEAKER_05]: Made the whole thing fun.

[00:15:58] [SPEAKER_05]: No longer had to have that anger every time.

[00:16:01] [SPEAKER_00]: Is that how you start to close the windows?

[00:16:03] [SPEAKER_00]: There are other things that you can do to help close those windows?

[00:16:06] [SPEAKER_05]: Yeah, well, in that case you're preventing the window from opening in the first place.

[00:16:09] [SPEAKER_05]: You're saying, you know, I'm driving along and somebody cuts me off.

[00:16:12] [SPEAKER_05]: I yell at them, I get mad at them.

[00:16:14] [SPEAKER_05]: And then I have all that adrenaline for my next meeting.

[00:16:17] [SPEAKER_05]: On the other hand, and this is, this truly happened.

[00:16:20] [SPEAKER_05]: I was driving along.

[00:16:21] [SPEAKER_05]: I guided a U-turn in front of me in England.

[00:16:23] [SPEAKER_05]: Did U-turn right in front of me and he couldn't fit into the next lane.

[00:16:26] [SPEAKER_05]: So I'd slam on the brakes at speed.

[00:16:28] [SPEAKER_05]: Clearly, this is a road rage incident that's justifiable.

[00:16:32] [SPEAKER_05]: Isn't it?

[00:16:32] [SPEAKER_05]: I mean, what he did was wrong.

[00:16:34] [SPEAKER_05]: I was driving a convertible.

[00:16:36] [SPEAKER_05]: I think to myself, is that a red or a yellow card moment?

[00:16:39] [SPEAKER_05]: It's clearly a red card moment.

[00:16:40] [SPEAKER_05]: This guy's got to be ejected from the game.

[00:16:42] [SPEAKER_05]: And I stand up above the roof and I show him the red card.

[00:16:45] [SPEAKER_05]: How does he react to that?

[00:16:47] [SPEAKER_05]: He laughed his ass off.

[00:16:49] [SPEAKER_05]: And all the people in the car, beside us,

[00:16:51] [SPEAKER_05]: that saw it all happened because they heard my rubber screech when I stopped.

[00:16:53] [SPEAKER_05]: All of them were laughing their butts off and so am I.

[00:16:56] [SPEAKER_05]: And I get to my next meeting with Noah, Dr. Alan,

[00:16:58] [SPEAKER_05]: No Fear, No Window, even open.

[00:17:01] [SPEAKER_03]: Isn't a lack of self-control, though, even having to hold up the red card?

[00:17:05] [SPEAKER_00]: No.

[00:17:06] [SPEAKER_03]: No, it's not, I'm not trying to be rude about this,

[00:17:08] [SPEAKER_03]: but is it a lack of self-control that you even have to hold up the red card?

[00:17:12] [SPEAKER_03]: And like, because you could argue that.

[00:17:14] [SPEAKER_05]: You could argue that.

[00:17:15] [SPEAKER_05]: But if you talk to somebody who experiences a road rage,

[00:17:18] [SPEAKER_05]: it's instant for them.

[00:17:19] [SPEAKER_05]: It happens and it's instant.

[00:17:21] [SPEAKER_05]: They're like yelling, they're raising the finger or what have you.

[00:17:23] [SPEAKER_05]: So what I was doing is inserting something called a pattern erupt.

[00:17:27] [SPEAKER_05]: I was saying, all right, I need to take some action.

[00:17:29] [SPEAKER_03]: But you know, the other person still do that until this day or no?

[00:17:32] [SPEAKER_03]: No, no.

[00:17:33] [SPEAKER_03]: No.

[00:17:34] [SPEAKER_03]: So there's been an evolution.

[00:17:35] [SPEAKER_03]: I think, and I'm guessing self-identify what you're saying

[00:17:37] [SPEAKER_03]: because when I, you know, we would, my wife and I were kind of living

[00:17:42] [SPEAKER_03]: working out of white planes, have driving into the city some days, right?

[00:17:45] [SPEAKER_03]: And I experienced that.

[00:17:47] [SPEAKER_03]: And that was, and since we moved to Tennessee,

[00:17:49] [SPEAKER_03]: that was one of the, like, that was one of my issues, right?

[00:17:51] [SPEAKER_03]: I really had a problem with the traffic.

[00:17:54] [SPEAKER_03]: But since then, I don't really drive that much anymore.

[00:17:56] [SPEAKER_03]: But I feel like I've had an evolution and I have more self-control.

[00:18:00] [SPEAKER_03]: So I don't, I think that could initially be a way to get out of the rut,

[00:18:04] [SPEAKER_03]: but over time you hope to develop more self-control

[00:18:06] [SPEAKER_03]: than not even have to go through it.

[00:18:07] [SPEAKER_05]: I think I can explain it in a very,

[00:18:09] [SPEAKER_05]: straightforward way.

[00:18:11] [SPEAKER_05]: We describe in our various coaching practices.

[00:18:13] [SPEAKER_05]: We describe something called a Franco moment, obviously named after

[00:18:16] [SPEAKER_05]: Victor Franco.

[00:18:17] [SPEAKER_05]: Now, Victor Franco said something to this effect

[00:18:20] [SPEAKER_05]: that between stimulus and response, there is this moment.

[00:18:24] [SPEAKER_05]: And it is in that moment where you assess meaning

[00:18:26] [SPEAKER_05]: that you create all of your personality as a human being.

[00:18:29] [SPEAKER_05]: Now, the trouble is, is that many of the things that happened to us

[00:18:32] [SPEAKER_05]: happen to us at a limbic level.

[00:18:34] [SPEAKER_05]: They happen so quickly that inserting that consciousness

[00:18:37] [SPEAKER_05]: is almost not possible.

[00:18:39] [SPEAKER_05]: So, in the case of road rage for many people

[00:18:41] [SPEAKER_05]: that are driving along, somebody cuts them off,

[00:18:43] [SPEAKER_05]: they don't think to themselves, wow, that really made me mad.

[00:18:46] [SPEAKER_05]: I'm going to yell and scream at that guy.

[00:18:48] [SPEAKER_05]: It just happens.

[00:18:49] [SPEAKER_05]: It just happens.

[00:18:51] [SPEAKER_05]: Some people snap at their kids.

[00:18:52] [SPEAKER_05]: It just happens.

[00:18:54] [SPEAKER_05]: So, you could say to them, well, you should just be more conscious about that

[00:18:57] [SPEAKER_05]: and you know, you could just...

[00:18:59] [SPEAKER_05]: Or you could be practical about that and say,

[00:19:02] [SPEAKER_05]: is there a way to insert consciousness, to inject consciousness?

[00:19:06] [SPEAKER_05]: And so in the case of road rage, if you take somebody lives in a country like England

[00:19:09] [SPEAKER_05]: where red and blue cards are universal,

[00:19:12] [SPEAKER_05]: you hand them the red and blue cards,

[00:19:14] [SPEAKER_05]: they're now driving along, somebody cuts them off

[00:19:16] [SPEAKER_05]: and the instinct starts to come up and they go, oh yeah, but I've got my red and blue cards, pattern interrupt.

[00:19:20] [SPEAKER_05]: You've sent their thoughts down a different neural pathway

[00:19:23] [SPEAKER_05]: and you've given them the opportunity to inject consciousness into the situation

[00:19:27] [SPEAKER_05]: and this works whether you're talking about breaking people's food rules

[00:19:30] [SPEAKER_05]: or the procrastination habits or their road rage.

[00:19:33] [SPEAKER_03]: Somewhat sold.

[00:19:34] [SPEAKER_03]: I think it's... I think it's to be getting a further growth, but I'm somewhat sold out of it.

[00:19:40] [SPEAKER_00]: I mean, Eric, there's so many different ways I want to go to,

[00:19:42] [SPEAKER_00]: but I'm a pizza guy, I am in the kitchen, I'm hiding

[00:19:46] [SPEAKER_00]: and I want to get back to this public speaking.

[00:19:48] [SPEAKER_00]: What are some of the things that I can start doing to be able to...

[00:19:52] [SPEAKER_00]: I guess unleash myself, unleash my story

[00:19:56] [SPEAKER_00]: and overcome that fear?

[00:19:59] [SPEAKER_05]: You know, there's a lot to unpack here, but I'm gonna put to you

[00:20:02] [SPEAKER_05]: that there are some psychological strategies,

[00:20:06] [SPEAKER_05]: there are some physical strategies

[00:20:09] [SPEAKER_05]: and there are some tactical strategies.

[00:20:12] [SPEAKER_05]: So from a psychological perspective, I would say this

[00:20:14] [SPEAKER_05]: that let's say you have social anxiety

[00:20:16] [SPEAKER_05]: and you're basically afraid of public speaking

[00:20:18] [SPEAKER_05]: and you're in a movie theater

[00:20:20] [SPEAKER_05]: and you notice that...

[00:20:22] [SPEAKER_05]: It's a movie theater that's on a slope

[00:20:24] [SPEAKER_05]: and you notice that there's water running underneath the seats.

[00:20:27] [SPEAKER_05]: There's clearly some plumbing problem and there's a water.

[00:20:29] [SPEAKER_05]: You have a fear of public speaking,

[00:20:31] [SPEAKER_05]: you know, you're probably gonna just lift your feet off the floor

[00:20:34] [SPEAKER_05]: and then if it gets bad enough, you'll kind of maybe

[00:20:36] [SPEAKER_05]: announce the person next to you and go hand,

[00:20:37] [SPEAKER_05]: look, there's water and you'll leave.

[00:20:40] [SPEAKER_05]: On the other hand, if you see that there's a fire,

[00:20:43] [SPEAKER_05]: you're gonna stand up and say, fire!

[00:20:45] [SPEAKER_05]: Like your fear of public speaking is gonna be gone, right?

[00:20:48] [SPEAKER_05]: And that's because the level of passion you have

[00:20:51] [SPEAKER_05]: for the message that you wanna get out into the world

[00:20:53] [SPEAKER_05]: that the level of that passion will help you

[00:20:55] [SPEAKER_05]: to overcome your concern.

[00:20:57] [SPEAKER_05]: In fact, if you think about it, let's say

[00:20:58] [SPEAKER_05]: you have some groundbreaking, just some phenomenal,

[00:21:02] [SPEAKER_05]: groundbreaking idea or strategy to share with people

[00:21:06] [SPEAKER_05]: and you let your fear of public speaking prevent you

[00:21:09] [SPEAKER_05]: from sharing it.

[00:21:09] [SPEAKER_05]: How selfish would that be?

[00:21:12] [SPEAKER_05]: Consider my company wild fit,

[00:21:13] [SPEAKER_05]: I have helped literally over a 100,000 people

[00:21:16] [SPEAKER_05]: in a hundred countries completely radically

[00:21:17] [SPEAKER_05]: change their relationship with food, reverse diabetes,

[00:21:20] [SPEAKER_05]: lose weight they've never been able to lose,

[00:21:21] [SPEAKER_05]: have babies they never thought they could have

[00:21:22] [SPEAKER_05]: and it was because I knew some things about evolutionary

[00:21:24] [SPEAKER_05]: biology and behavioral psychology.

[00:21:27] [SPEAKER_05]: Now if I had allowed my fear of public speaking

[00:21:29] [SPEAKER_05]: to prevent me from recording that program

[00:21:30] [SPEAKER_05]: and going out and promoting it,

[00:21:32] [SPEAKER_05]: there would literally be hundreds of thousands

[00:21:33] [SPEAKER_05]: of people that I still in pain

[00:21:35] [SPEAKER_05]: so that I could avoid my 15 minutes of shame on stage.

[00:21:39] [SPEAKER_05]: So the first thing is, if you have an important enough message,

[00:21:43] [SPEAKER_05]: it'll help you overcome it.

[00:21:44] [SPEAKER_05]: There's a word we have for this, it's called Scaryosity

[00:21:47] [SPEAKER_05]: and so word that was invented by my girlfriend

[00:21:49] [SPEAKER_05]: one day she goes, I have Scaryosity about that

[00:21:52] [SPEAKER_05]: and what does that mean?

[00:21:53] [SPEAKER_05]: And she goes, well, it's the Scaryosity

[00:21:55] [SPEAKER_05]: and I'm like, you saying it again over and over again

[00:21:57] [SPEAKER_05]: does not make it a word.

[00:21:59] [SPEAKER_05]: She's from a stone, can they make up words

[00:22:00] [SPEAKER_05]: and it's the good words.

[00:22:02] [SPEAKER_05]: And so she says, she goes, well, what do you think Scaryosity

[00:22:05] [SPEAKER_05]: is and I said, I don't know, combination of fear

[00:22:08] [SPEAKER_05]: and curiosity about something that goes, see, it's a word.

[00:22:11] [SPEAKER_05]: So I immediately look it up to see if it's a word,

[00:22:13] [SPEAKER_05]: it's not and now I own the.com.

[00:22:15] [SPEAKER_05]: There's nothing there.

[00:22:16] [SPEAKER_03]: It's in the urban dictionary now too.

[00:22:19] [SPEAKER_05]: The point is that there comes a point

[00:22:21] [SPEAKER_05]: you're speaking, Crayon, where your Scaryosity balance shifts

[00:22:24] [SPEAKER_05]: such sufficiently that you walk up on stage

[00:22:26] [SPEAKER_05]: where your fear becomes subjugated to your passion

[00:22:30] [SPEAKER_05]: and that is huge.

[00:22:31] [SPEAKER_05]: That's what happened to me.

[00:22:32] [SPEAKER_05]: I became so passionate about wanting to help people

[00:22:34] [SPEAKER_05]: with their health that the fear wouldn't stop.

[00:22:38] [SPEAKER_05]: So that's the psychological side.

[00:22:40] [SPEAKER_05]: Then there's the physiological side.

[00:22:42] [SPEAKER_05]: I mean, this is pretty straightforward.

[00:22:44] [SPEAKER_05]: If you focus on something, you will make yourself fearful.

[00:22:48] [SPEAKER_05]: If you gaze at things, you will make yourself relaxed.

[00:22:51] [SPEAKER_05]: So what most people do?

[00:22:52] [SPEAKER_05]: They walk up on stage and stare at the audience.

[00:22:55] [SPEAKER_05]: Well, staring at something is about focus

[00:22:56] [SPEAKER_05]: and it raises adrenaline and cortisol,

[00:22:59] [SPEAKER_05]: gazing at the audience will soften.

[00:23:01] [SPEAKER_05]: So too breathing.

[00:23:03] [SPEAKER_05]: If you don't breathe or you breathe very shallowly,

[00:23:06] [SPEAKER_05]: you produce cortisol and adrenaline, not so functional.

[00:23:08] [SPEAKER_05]: If you take deep, lung filled breaths,

[00:23:11] [SPEAKER_05]: you clear out adrenaline and cortisol

[00:23:13] [SPEAKER_05]: and you'll feel safer.

[00:23:14] [SPEAKER_05]: And then the third piece is just tactics.

[00:23:18] [SPEAKER_05]: Like if somebody can show you

[00:23:19] [SPEAKER_05]: how to launch your talk really effectively,

[00:23:20] [SPEAKER_05]: if you know for certain, your first three minutes

[00:23:24] [SPEAKER_05]: and you know for certain how you're gonna end,

[00:23:26] [SPEAKER_05]: the middle will take care of itself.

[00:23:28] [SPEAKER_05]: I just did a workshop for the last three days online.

[00:23:31] [SPEAKER_05]: We had a couple hundred people on learning

[00:23:32] [SPEAKER_05]: how to write speeches.

[00:23:33] [SPEAKER_05]: It's called the one talk workshop at speaker nation.

[00:23:36] [SPEAKER_05]: And we don't talk about fearful and speaking.

[00:23:38] [SPEAKER_05]: That's not what the workshop's for.

[00:23:40] [SPEAKER_05]: It's not about storytelling, it's about speech writing.

[00:23:42] [SPEAKER_05]: But at the end of creating their first speech,

[00:23:44] [SPEAKER_05]: I said, how many of you now feel like your nerves

[00:23:45] [SPEAKER_05]: are basically obliterated because you've got such a good model?

[00:23:51] [SPEAKER_00]: Mm-hmm.

[00:23:51] [SPEAKER_00]: What are some of the things that you focus on

[00:23:53] [SPEAKER_00]: with speaking?

[00:23:53] [SPEAKER_00]: You talked about, you know, as far as focusing.

[00:23:59] [SPEAKER_00]: Have you also talked about as far as vocal tones,

[00:24:02] [SPEAKER_00]: as far as pausing, pacing, elevation?

[00:24:05] [SPEAKER_00]: What do you think are real,

[00:24:06] [SPEAKER_00]: some of the really important things

[00:24:07] [SPEAKER_00]: that you need to be able to deliver a message?

[00:24:10] [SPEAKER_05]: Yeah, absolutely.

[00:24:11] [SPEAKER_05]: What I would say about that is

[00:24:13] [SPEAKER_05]: that there are some of those things

[00:24:14] [SPEAKER_05]: that you should focus on, but here's the deal.

[00:24:17] [SPEAKER_05]: You can become a very good speaker

[00:24:18] [SPEAKER_05]: by learning about vocal use,

[00:24:21] [SPEAKER_05]: analog marking, stage use, facial expressions,

[00:24:24] [SPEAKER_05]: eye contact, stage anchoring.

[00:24:28] [SPEAKER_05]: You know, how do you slide effectively?

[00:24:30] [SPEAKER_05]: There are some tactical things

[00:24:31] [SPEAKER_05]: that can make you a good speaker,

[00:24:32] [SPEAKER_05]: but none of those tactical things can make you great, none of them.

[00:24:36] [SPEAKER_05]: And the ultimate danger in the world of speaking

[00:24:39] [SPEAKER_05]: is getting trapped at good.

[00:24:40] [SPEAKER_05]: Many people get trapped at good.

[00:24:43] [SPEAKER_05]: And the transcendence from good to great

[00:24:45] [SPEAKER_05]: happens for a different reason.

[00:24:47] [SPEAKER_05]: It's not because you learn the techniques,

[00:24:48] [SPEAKER_05]: it's not because you learn the strategies,

[00:24:50] [SPEAKER_05]: it's because you did the personal development work

[00:24:53] [SPEAKER_05]: that made it possible for you

[00:24:55] [SPEAKER_05]: to be authentically yourself on stage.

[00:24:58] [SPEAKER_05]: That combined with those strategies

[00:24:59] [SPEAKER_05]: will make you outstanding.

[00:25:01] [SPEAKER_05]: That's what you see when you see a Wayne Dyer

[00:25:04] [SPEAKER_05]: Tony Robbins, a German F Kennedy, a Winston Churchill.

[00:25:09] [SPEAKER_05]: That's somebody who has the skills,

[00:25:11] [SPEAKER_05]: but also is willing to be themselves and self-interest.

[00:25:15] [SPEAKER_00]: You have something in your speaker nation

[00:25:18] [SPEAKER_00]: called the Kursm of Pattern.

[00:25:19] [SPEAKER_00]: And I love for you to go over this with Jake,

[00:25:21] [SPEAKER_00]: because I think Jake comes on a little too much

[00:25:23] [SPEAKER_00]: or visual early on.

[00:25:24] [SPEAKER_00]: And maybe she'd come on with kinesthetic

[00:25:26] [SPEAKER_00]: so can you persuade Jake and say, hey, Jake,

[00:25:28] [SPEAKER_03]: or what that stuff means for a trainer?

[00:25:30] [SPEAKER_00]: Or maybe he's going, I don't know.

[00:25:32] [SPEAKER_00]: Can you just describe it?

[00:25:33] [SPEAKER_00]: Because I think it's so important,

[00:25:35] [SPEAKER_00]: because I think it's one of the best things about your podcast.

[00:25:39] [SPEAKER_00]: Why is that?

[00:25:40] [SPEAKER_05]: It's pretty little fun and drama.

[00:25:42] [SPEAKER_05]: All right.

[00:25:43] [SPEAKER_05]: So I'll explain the Kursm of Pattern,

[00:25:45] [SPEAKER_05]: and I'll explain why Jake is probably right

[00:25:47] [SPEAKER_05]: about a third of the time, and you might be right.

[00:25:49] [SPEAKER_05]: There are the time relative to this conversation.

[00:25:52] [SPEAKER_05]: So the Kursm of Pattern is based on the idea that,

[00:25:55] [SPEAKER_05]: any given audience has a variety of people

[00:25:57] [SPEAKER_05]: that are on a spectrum of communication frequency.

[00:26:00] [SPEAKER_05]: Some people prefer communication

[00:26:02] [SPEAKER_05]: to be more feeling based or kinesthetic.

[00:26:04] [SPEAKER_05]: They say things like, oh, that sounds really good to me

[00:26:07] [SPEAKER_05]: and they speak quite slowly, deliberately.

[00:26:11] [SPEAKER_05]: And they just have a different energy about.

[00:26:13] [SPEAKER_05]: And then you have another group of people

[00:26:15] [SPEAKER_05]: that are on the spectrum of sort of auditory communication.

[00:26:17] [SPEAKER_05]: They like a predictable cadence and very clear anunciation.

[00:26:22] [SPEAKER_05]: They would like a perfect talk like the one

[00:26:23] [SPEAKER_05]: that you would get if you practice a toast master.

[00:26:25] [SPEAKER_05]: It's like right there in the middle, very calm,

[00:26:28] [SPEAKER_05]: not bad if it's going to be as long as it's less than 15 minutes.

[00:26:31] [SPEAKER_05]: Otherwise, it's going to put people in a trans and put them asleep.

[00:26:34] [SPEAKER_05]: And then the third frequency would be visual.

[00:26:38] [SPEAKER_05]: And visual is louder or faster, more intense.

[00:26:42] [SPEAKER_05]: And it involves words like destiny and vision

[00:26:44] [SPEAKER_05]: and it's picture this.

[00:26:46] [SPEAKER_05]: And so in your audience, all of these people are there.

[00:26:50] [SPEAKER_05]: They're all there.

[00:26:52] [SPEAKER_05]: So immediately, most speakers always lose 66% of the audience

[00:26:56] [SPEAKER_05]: because they speak in one modality.

[00:26:59] [SPEAKER_05]: I mean, you've all had many times

[00:27:01] [SPEAKER_05]: you guys been to a conference for fully 50%

[00:27:02] [SPEAKER_05]: of the speakers frankly soft, like they just were boring.

[00:27:05] [SPEAKER_05]: Content might have been great, but flatline emotional.

[00:27:09] [SPEAKER_05]: A lot of that has to do with that

[00:27:10] [SPEAKER_05]: that they were speaking to one group in the audience not everybody.

[00:27:13] [SPEAKER_05]: So the first thing is in this prison panic conversation,

[00:27:15] [SPEAKER_05]: is to recognize that a roller coaster of emotion is better

[00:27:21] [SPEAKER_05]: because if I slow down and I say that like that, it lands differently.

[00:27:26] [SPEAKER_05]: But then if I speed it up and say that a roller coaster will allow

[00:27:29] [SPEAKER_05]: a full range of emotional expression,

[00:27:31] [SPEAKER_05]: then I'm satisfying all of the different needs that are in the audience

[00:27:34] [SPEAKER_05]: and not staying with any one of the long enough for the rest of them

[00:27:38] [SPEAKER_05]: to get lost.

[00:27:39] [SPEAKER_05]: But then that raises the question which gives birth to your question

[00:27:41] [SPEAKER_05]: and that is where should I start?

[00:27:43] [SPEAKER_05]: I mean, where should I start in those three?

[00:27:46] [SPEAKER_05]: Well, I will put it to this way.

[00:27:48] [SPEAKER_05]: In a normal audience, in a normal audience,

[00:27:51] [SPEAKER_05]: if you start visually, you will hurt the kinesthetics physically.

[00:27:56] [SPEAKER_05]: They will feel offended and I don't mean offended in the risk of fence kind of way.

[00:28:00] [SPEAKER_05]: I mean, they will feel abruptly assaulted by your volume.

[00:28:03] [SPEAKER_05]: If you walk out there and go, all right everybody,

[00:28:06] [SPEAKER_05]: we're gonna make it happen and change your destiny

[00:28:08] [SPEAKER_05]: and all the kinesthetic people like,

[00:28:10] [SPEAKER_05]: holy shit, does anybody call the police?

[00:28:11] [SPEAKER_05]: There's a crazy person.

[00:28:13] [SPEAKER_05]: So you can't start there.

[00:28:16] [SPEAKER_05]: And even if you start auditorially,

[00:28:17] [SPEAKER_05]: even then the kinesthetics are like Jesus, this is way too fast.

[00:28:20] [SPEAKER_05]: It's too loud.

[00:28:21] [SPEAKER_05]: The joke is that if you start kinesthetically,

[00:28:24] [SPEAKER_05]: if you start low energy, if you start sweetly,

[00:28:27] [SPEAKER_05]: you don't piss off the auditory and visual people.

[00:28:30] [SPEAKER_05]: You just don't get them.

[00:28:32] [SPEAKER_05]: They don't even notice you've started.

[00:28:34] [SPEAKER_05]: They're not offended, they're just,

[00:28:36] [SPEAKER_05]: you're just not relevant.

[00:28:37] [SPEAKER_05]: But then you can warm it up.

[00:28:39] [SPEAKER_05]: So you start kinestically, you warm it up

[00:28:42] [SPEAKER_05]: and then you take it to visual.

[00:28:44] [SPEAKER_05]: And this pattern, I didn't invent it.

[00:28:46] [SPEAKER_05]: I don't even know where the name occurs man

[00:28:47] [SPEAKER_05]: or Chris McCartney comes from.

[00:28:49] [SPEAKER_05]: But I can tell you who used it.

[00:28:51] [SPEAKER_05]: John, you're having a...

[00:28:52] [SPEAKER_05]: Oh shit.

[00:28:53] [SPEAKER_05]: Well, talking wrong.

[00:28:54] [SPEAKER_05]: In some cases he uses it,

[00:28:56] [SPEAKER_05]: but he will use it inside.

[00:28:58] [SPEAKER_05]: He doesn't start with it.

[00:28:59] [SPEAKER_05]: And I'm gonna come to that in a minute.

[00:29:01] [SPEAKER_05]: But at least on my experience.

[00:29:03] [SPEAKER_05]: But Martin Luther King used it.

[00:29:05] [SPEAKER_05]: And one of the reasons that we don't know this

[00:29:07] [SPEAKER_05]: is that we seek clips.

[00:29:09] [SPEAKER_05]: So everybody knows Martin Luther King

[00:29:11] [SPEAKER_05]: saying, I have a dream.

[00:29:13] [SPEAKER_05]: But that's the visual, that's the visual peak

[00:29:17] [SPEAKER_05]: that he arrived at.

[00:29:17] [SPEAKER_05]: They don't know.

[00:29:19] [SPEAKER_05]: They haven't watched it.

[00:29:20] [SPEAKER_05]: They didn't pay attention to how he started off

[00:29:22] [SPEAKER_05]: by saying, look, I have a dream of a little white

[00:29:26] [SPEAKER_05]: and little black kids playing on the streets

[00:29:28] [SPEAKER_05]: in harmony together.

[00:29:28] [SPEAKER_05]: I have a dream of this commitment to social justice.

[00:29:32] [SPEAKER_05]: I have a dream, I have a dream.

[00:29:34] [SPEAKER_05]: They just show the clip.

[00:29:36] [SPEAKER_05]: I'm gonna say something that's gonna get,

[00:29:38] [SPEAKER_05]: you guys are about to horrible fan mail.

[00:29:40] [SPEAKER_05]: But look at Adolf Hitler.

[00:29:44] [SPEAKER_05]: I mean, what we see in his videos is,

[00:29:46] [SPEAKER_05]: Josh, Josh, he's a little mustache

[00:29:48] [SPEAKER_05]: and keeps up hoping it's gonna fall off.

[00:29:50] [SPEAKER_05]: But here's the thing, but they didn't show you.

[00:29:52] [SPEAKER_05]: Is that he started way down here, calm?

[00:29:54] [SPEAKER_03]: Yeah, and read the text, right?

[00:29:56] [SPEAKER_03]: Get it transcribed to actually hear what he's saying.

[00:29:58] [SPEAKER_03]: And it's like, it kind of sounds like shit.

[00:30:00] [SPEAKER_03]: You're here today a little bit.

[00:30:01] [SPEAKER_03]: So it's kind of freaky, right?

[00:30:03] [SPEAKER_05]: So especially in the,

[00:30:05] [SPEAKER_05]: but even in 1925 when he wrote mine comp,

[00:30:07] [SPEAKER_05]: he wrote in there that operation was the most powerful

[00:30:10] [SPEAKER_05]: form of influence, that okay,

[00:30:12] [SPEAKER_05]: the pen is mightier than the sword,

[00:30:13] [SPEAKER_05]: but the microphone is mightier than the pen.

[00:30:15] [SPEAKER_05]: He knew that back then and he used the charisma pattern

[00:30:18] [SPEAKER_05]: to do terrible things.

[00:30:20] [SPEAKER_03]: And I think cocaine, right?

[00:30:22] [SPEAKER_05]: Well, a little end of that, I mean,

[00:30:23] [SPEAKER_05]: was a really supportive,

[00:30:24] [SPEAKER_03]: and cocaine, it is inflation talk and you know,

[00:30:27] [SPEAKER_03]: a word for a little bit.

[00:30:28] [SPEAKER_03]: And Gina, I just wanna say this,

[00:30:29] [SPEAKER_03]: I think he just described the venn diagram,

[00:30:31] [SPEAKER_03]: the third, the third, the third, the third.

[00:30:33] [SPEAKER_00]: Yeah, and Jake, you know what's good for you?

[00:30:35] [SPEAKER_00]: You can still scream.

[00:30:37] [SPEAKER_00]: So it's okay, you can still scream every now and again.

[00:30:39] [SPEAKER_00]: That's the good thing.

[00:30:39] [SPEAKER_03]: And you find somebody, look at this in the bags, boom.

[00:30:42] [SPEAKER_05]: Let's go back to Jake for a minute.

[00:30:44] [SPEAKER_05]: Based on you said that you think he starts who strong.

[00:30:46] [SPEAKER_05]: So I was getting ready to do my second event with Tony Robbins.

[00:30:49] [SPEAKER_05]: I done an event with him in Fiji

[00:30:50] [SPEAKER_05]: and gone very well, so he'd booked me for a much more of it.

[00:30:52] [SPEAKER_05]: So now I'm speaking, now I have to follow him.

[00:30:54] [SPEAKER_05]: He's not an easy act of following or doing.

[00:30:56] [SPEAKER_05]: I think I told you right.

[00:30:57] [SPEAKER_05]: One of my, one of the moments when I realized

[00:30:59] [SPEAKER_05]: I might have some talent, I didn't hear that.

[00:31:01] [SPEAKER_05]: What was that?

[00:31:02] [SPEAKER_03]: I said what a dick that Tony Robbins making you follow them.

[00:31:04] [SPEAKER_05]: He has been one of the greatest gifts in my life.

[00:31:06] [SPEAKER_05]: That's just the fact of the matter.

[00:31:08] [SPEAKER_05]: But he got one of the marks,

[00:31:11] [SPEAKER_05]: one of the moments that I began to realize

[00:31:13] [SPEAKER_05]: that maybe I had some talent in this area

[00:31:15] [SPEAKER_05]: that I was, is that when they booked me,

[00:31:17] [SPEAKER_05]: they booked me every time to be the speaker

[00:31:19] [SPEAKER_05]: of a follow-to-one.

[00:31:20] [SPEAKER_05]: That's the toughest lot to fill.

[00:31:22] [SPEAKER_05]: As I prepared to go on this stage

[00:31:24] [SPEAKER_05]: as I prepared to go on this stage,

[00:31:25] [SPEAKER_05]: it no one else.

[00:31:26] [SPEAKER_00]: Hi, my name is Gino Barbero.

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[00:32:27] [SPEAKER_05]: So many came up and said Eric,

[00:32:29] [SPEAKER_05]: you can't run that soft Canadian open,

[00:32:30] [SPEAKER_05]: you do that soft open like they can't do that

[00:32:33] [SPEAKER_05]: with Tony's audience.

[00:32:34] [SPEAKER_05]: You've got to weigh with it in VGC because it was an intimate event,

[00:32:36] [SPEAKER_05]: but you can't do it here in Melbourne and won't worry.

[00:32:39] [SPEAKER_05]: Now here's what's going on.

[00:32:40] [SPEAKER_05]: Any given audience has a frequency that they are at

[00:32:43] [SPEAKER_05]: as you walk in the road.

[00:32:46] [SPEAKER_05]: Tony has taken those people to global thermonuclear visual mode.

[00:32:52] [SPEAKER_05]: Walk on to the stage.

[00:32:54] [SPEAKER_05]: So if I walk on and I try to be all soft and

[00:32:57] [SPEAKER_05]: canesthetic and run a charisma pattern,

[00:32:59] [SPEAKER_05]: I'm gonna lose them.

[00:33:00] [SPEAKER_05]: So the real issue of the charisma pattern is to meet

[00:33:03] [SPEAKER_05]: them where they're at and pace and lead them through the cycle.

[00:33:08] [SPEAKER_03]: So you gotta start off hot then.

[00:33:10] [SPEAKER_03]: And at that point we can do the tilany in personation force.

[00:33:12] [SPEAKER_03]: I've been waiting, I'm gonna, I'm gonna ask.

[00:33:14] [SPEAKER_03]: Come on.

[00:33:15] [SPEAKER_03]: This is how much finishes before you get out of the stage.

[00:33:16] [SPEAKER_03]: So you got to take us from Tony finishing

[00:33:18] [SPEAKER_03]: to your kick off.

[00:33:19] [SPEAKER_05]: I'm telling you Tony, sorry.

[00:33:21] [SPEAKER_05]: I'll tell you a funny story.

[00:33:21] [SPEAKER_03]: Oh, I'm very out of thought.

[00:33:23] [SPEAKER_05]: And it has, it might have an impersonation moment.

[00:33:25] [SPEAKER_05]: So basically, I get invited to come and speak at this event in VG

[00:33:29] [SPEAKER_05]: and the only reason I'm invited is because they couldn't find

[00:33:31] [SPEAKER_05]: anybody else.

[00:33:32] [SPEAKER_05]: They didn't, and they didn't want me out of preference.

[00:33:33] [SPEAKER_05]: It was like quite literally they needed somebody

[00:33:35] [SPEAKER_05]: because my very good friend chat homes had passed away

[00:33:39] [SPEAKER_05]: and they needed somebody to fill for him.

[00:33:41] [SPEAKER_05]: They had 11 days notice and chat had always spoken highly

[00:33:43] [SPEAKER_05]: of me and nobody else was willing to do it.

[00:33:45] [SPEAKER_05]: So they ain't invite me.

[00:33:46] [SPEAKER_05]: So off I go to do this thing and then Tony,

[00:33:49] [SPEAKER_05]: I met a year's before but not that he would remember me.

[00:33:53] [SPEAKER_05]: And these teams come says Tony wants to meet you in the hallway

[00:33:56] [SPEAKER_05]: briefly before you go on stage and I'm like, okay.

[00:33:58] [SPEAKER_05]: So I go out into the hallway and this is me talking to Tony Robbins.

[00:34:03] [SPEAKER_03]: It was like an under the giant right?

[00:34:05] [SPEAKER_05]: He's he's very, I'm not so short but he's pretty bloody tall.

[00:34:09] [SPEAKER_05]: So anyway, he goes, how are you feeling about your presentation?

[00:34:13] [SPEAKER_05]: And I go well, I let him notice,

[00:34:15] [SPEAKER_05]: he wants me to use chat slides.

[00:34:17] [SPEAKER_05]: It's not my talk.

[00:34:18] [SPEAKER_05]: I said, you know, it's not the most, he goes,

[00:34:21] [SPEAKER_05]: well, you could sound a lot more confident.

[00:34:25] [SPEAKER_05]: Oh, look, look, look.

[00:34:27] [SPEAKER_05]: And I remember what Tony had said,

[00:34:28] [SPEAKER_05]: nobody in the history of me coming down is ever calm down

[00:34:30] [SPEAKER_05]: because you told him to calm down.

[00:34:32] [SPEAKER_05]: So again, poor.

[00:34:34] [SPEAKER_05]: I don't go, oh no, but Tony, don't worry, everything will be fine.

[00:34:37] [SPEAKER_05]: Instead, I just step into the report and then I go, look, Tony,

[00:34:40] [SPEAKER_05]: I get it.

[00:34:40] [SPEAKER_05]: I get it.

[00:34:41] [SPEAKER_05]: I could be more confident.

[00:34:41] [SPEAKER_05]: Let me tell you something.

[00:34:42] [SPEAKER_05]: The reason I'm here and none of your other speakers are here

[00:34:44] [SPEAKER_05]: is because I'm a business owner, not a business operator.

[00:34:47] [SPEAKER_05]: This is his language.

[00:34:48] [SPEAKER_05]: And I go, so while it might not be exactly the talk that you're

[00:34:50] [SPEAKER_05]: expecting, it's going to be fantastic.

[00:34:52] [SPEAKER_05]: And he goes, well, right then.

[00:34:57] [SPEAKER_05]: So now I walk back to my seat and I'm shaking.

[00:35:00] [SPEAKER_05]: I did I just do that, and I held this happen.

[00:35:04] [SPEAKER_05]: Then his team tells me his team says, listen, Tony's going

[00:35:08] [SPEAKER_05]: to stay in the room for like 15 minutes.

[00:35:11] [SPEAKER_05]: And because he's got a very busy afternoon,

[00:35:12] [SPEAKER_05]: he's got a very busy afternoon.

[00:35:14] [SPEAKER_05]: And so here's what's going to happen.

[00:35:16] [SPEAKER_05]: 15 minutes in your talk, there's going to be one of two outcomes.

[00:35:19] [SPEAKER_05]: One, she's going to walk up and thank you.

[00:35:22] [SPEAKER_05]: Take you off the stage.

[00:35:24] [SPEAKER_05]: And I'm supposed to be on for three and a half hours, right?

[00:35:27] [SPEAKER_05]: So he said that at 15 minutes, he might walk up

[00:35:29] [SPEAKER_05]: and if he's not liking it, you're gone.

[00:35:31] [SPEAKER_05]: He'll probably press your cooker.

[00:35:34] [SPEAKER_05]: The other outcome, the one you want, is that he's going

[00:35:37] [SPEAKER_05]: to just get up and leave the room because he's got a busy afternoon.

[00:35:39] [SPEAKER_05]: And that shows that he trusts you with his audience.

[00:35:41] [SPEAKER_05]: And I'm like, all right, in my head, I'm thinking hell, no, man.

[00:35:44] [SPEAKER_05]: I want the man to stay.

[00:35:46] [SPEAKER_05]: I feel like if I rock this room, if I really rock this room,

[00:35:51] [SPEAKER_05]: maybe I've got an opportunity with him in the long term.

[00:35:53] [SPEAKER_05]: So I don't want him to leave the room, no matter how good I am,

[00:35:55] [SPEAKER_05]: his team will never be able to convey that to him.

[00:35:57] [SPEAKER_05]: The way it would have he saw it.

[00:35:59] [SPEAKER_05]: That's what I'm thinking.

[00:36:00] [SPEAKER_05]: So quickly, I rearrange my talk to put a story

[00:36:03] [SPEAKER_05]: that I know he'd like into the beginning.

[00:36:05] [SPEAKER_05]: It's going to be at two hours.

[00:36:06] [SPEAKER_05]: I bring it right to the front.

[00:36:08] [SPEAKER_05]: So now Tony says to his team, you know what?

[00:36:11] [SPEAKER_05]: I kind of like that guy.

[00:36:13] [SPEAKER_05]: I'm going to introduce to myself up to now.

[00:36:14] [SPEAKER_05]: He had said that he was not introducing me because he was afraid

[00:36:17] [SPEAKER_05]: it was going to be a trade wreck.

[00:36:18] [SPEAKER_05]: So this is an event for a bunch of Chinese entrepreneurs

[00:36:21] [SPEAKER_05]: private event, about 150 or 200 very, very wealthy,

[00:36:24] [SPEAKER_05]: very influential Chinese business arch.

[00:36:26] [SPEAKER_05]: And so the translator was going to introduce me.

[00:36:29] [SPEAKER_05]: So Tony's team goes to the translator says, where's Erick's bio?

[00:36:31] [SPEAKER_05]: He's introduction.

[00:36:32] [SPEAKER_05]: They go, oh, we translated it to Chinese and then we threw it out.

[00:36:36] [SPEAKER_05]: They're like, well, we need it.

[00:36:37] [SPEAKER_05]: Tony needs it.

[00:36:39] [SPEAKER_05]: They're like, well, just translated back.

[00:36:41] [SPEAKER_05]: I don't know if you've played that game, translating stuff

[00:36:43] [SPEAKER_05]: to Chinese and then trying to put it back to English.

[00:36:46] [SPEAKER_05]: Especially when there's numbers involved.

[00:36:49] [SPEAKER_05]: So they translate it back to give it the Tony Tony.

[00:36:51] [SPEAKER_05]: I don't know any of this by the way, I found out later.

[00:36:53] [SPEAKER_05]: So I'm sitting there and I'm like about to do my friend.

[00:36:55] [SPEAKER_05]: And I have not been on a stage for three years.

[00:36:57] [SPEAKER_05]: This is my first pocket three years.

[00:36:59] [SPEAKER_05]: Like I don't know what the hell I'm doing here.

[00:37:01] [SPEAKER_05]: I feel like a go-kart driver that just been asked to step into the formula one.

[00:37:04] [SPEAKER_05]: Just go for it.

[00:37:05] [SPEAKER_05]: So I'm sitting there a little bit like holy crap.

[00:37:08] [SPEAKER_05]: And then Tony goes up on stage and he's like he's finishing up his sex videos.

[00:37:11] [SPEAKER_05]: And how do you guys for that to speak?

[00:37:13] [SPEAKER_05]: I'm so excited.

[00:37:14] [SPEAKER_05]: I'm so excited because he started his first business when he was only nine years old.

[00:37:17] [SPEAKER_05]: It's like no.

[00:37:21] [SPEAKER_02]: It sells.

[00:37:22] [SPEAKER_05]: Part of my first business and sold it nine years later.

[00:37:31] [SPEAKER_05]: And that was the energy that I had to go and start to talk with.

[00:37:34] [SPEAKER_05]: But that was one of my favorite Tony moments.

[00:37:36] [SPEAKER_05]: So you came out swinging then?

[00:37:38] [SPEAKER_05]: Well, I came out swinging and I told that story in the beginning and Tony stayed in the room for three and a half hours.

[00:37:42] [SPEAKER_05]: He did not leave.

[00:37:43] [SPEAKER_05]: Excellent.

[00:37:44] [SPEAKER_00]: Jake before we go to the short answers.

[00:37:46] [SPEAKER_00]: Last question for Eric.

[00:37:47] [SPEAKER_00]: You wrote the book, The Evolution Gap.

[00:37:49] [SPEAKER_00]: What made you write it and where can people get it?

[00:37:52] [SPEAKER_00]: Get a copy of the book.

[00:37:54] [SPEAKER_05]: Yeah.

[00:37:54] [SPEAKER_05]: The evolution gap is what I would consider to be life's work.

[00:37:57] [SPEAKER_05]: I mean, I just published this book, Poets Diabetic,

[00:38:00] [SPEAKER_05]: which is about the Ursula of Pre-Intact II diabetes,

[00:38:03] [SPEAKER_05]: which is probably one of the most significant problems facing the world today that nobody's talking about.

[00:38:08] [SPEAKER_05]: The American budget is $800 billion here.

[00:38:11] [SPEAKER_05]: Diabetes will cost America $400 billion this year.

[00:38:14] [SPEAKER_05]: Think about that, right?

[00:38:16] [SPEAKER_05]: But the joke is, is that Poets Diabetic is a, or I should say, diabetes is a symptom of something

[00:38:22] [SPEAKER_05]: that we call the evolution gap.

[00:38:23] [SPEAKER_05]: So what made me write the book is, first of all, a very primary question and that is,

[00:38:28] [SPEAKER_05]: we are living in, as far as an individual person's life goes,

[00:38:33] [SPEAKER_05]: we are living in demonstrably the safest, easiest and most secure times in history.

[00:38:38] [SPEAKER_05]: The fact that we get to sit around and watch TD when we want,

[00:38:40] [SPEAKER_05]: that's a bloody new idea.

[00:38:44] [SPEAKER_05]: Three generations ago, you had time.

[00:38:46] [SPEAKER_05]: That life was dangerous, you had to be working, you had to be plowing the fields,

[00:38:49] [SPEAKER_05]: you had to make stuff happen.

[00:38:50] [SPEAKER_05]: If you ask the average person today how many times they faced death, most of them have not.

[00:38:55] [SPEAKER_05]: Or if they have it's like, well, this bus came really close to my,

[00:38:57] [SPEAKER_03]: because I was saying road rage.

[00:38:59] [SPEAKER_03]: Yeah, you know what I said?

[00:39:00] [SPEAKER_05]: No, but we have asked people, I mean, I faced death, we were on a plane,

[00:39:03] [SPEAKER_05]: they started diving at the planet, and notched in mass drop.

[00:39:05] [SPEAKER_05]: We were facing death.

[00:39:06] [SPEAKER_05]: I was in a casino, and the Bahamas would form in with assault rifles,

[00:39:09] [SPEAKER_05]: walking and started shooting.

[00:39:10] [SPEAKER_05]: I was facing death.

[00:39:11] [SPEAKER_05]: Most people won't really face death until they die,

[00:39:14] [SPEAKER_05]: but if you go three generations back, many of them faced death multiple times before their first death.

[00:39:19] [SPEAKER_05]: And then if you go another three generations back, they were experiencing it annually.

[00:39:22] [SPEAKER_05]: And if you go another three, James is a daily reality.

[00:39:25] [SPEAKER_05]: Today we have full food security for most of us.

[00:39:27] [SPEAKER_05]: I recognize there's still some poverty, but poverty lovers are lower

[00:39:30] [SPEAKER_05]: as a percentage of the overall population than they've ever been.

[00:39:33] [SPEAKER_05]: We are living in the safest, best times in the history we have ever,

[00:39:36] [SPEAKER_05]: and we have more addiction.

[00:39:38] [SPEAKER_05]: We have more checking out.

[00:39:39] [SPEAKER_05]: We have more psychiatric problems.

[00:39:41] [SPEAKER_05]: We have more anxiety, more depression,

[00:39:42] [SPEAKER_05]: and more suicide than ever before.

[00:39:45] [SPEAKER_05]: Why?

[00:39:47] [SPEAKER_05]: And I would put to you that the reason why is that we

[00:39:51] [SPEAKER_05]: changed our environment so quickly and so radically

[00:39:55] [SPEAKER_05]: that our biology couldn't keep up.

[00:39:57] [SPEAKER_05]: And so we are running a bunch of paleolithic emotions and instincts and cravings

[00:40:01] [SPEAKER_05]: and desires and behaviors in this unbelievable technological

[00:40:04] [SPEAKER_05]: neolithic time and the mismatch is painful to us.

[00:40:09] [SPEAKER_05]: And so the book is about helping people identify where the gap is disrupting

[00:40:13] [SPEAKER_05]: the quality of life and then how they can first find natural solutions to that

[00:40:17] [SPEAKER_05]: and then secondly find modern technological solutions to it.

[00:40:22] [SPEAKER_00]: Ladies and gentlemen, that was genius example of the charisma pattern right there.

[00:40:29] [SPEAKER_00]: That was so beautifully done. Thank you, Eric.

[00:40:32] [SPEAKER_00]: Thank you.

[00:40:33] [SPEAKER_03]: All right, Dave, let's take a quick time out of here from our sponsor.

[00:40:35] [SPEAKER_03]: Now we have had a great run and multi-family going from zero units to over 250 million

[00:40:40] [SPEAKER_03]: in the assets. That's over 2,000 apartment deals that we've been able to purchase through our

[00:40:45] [SPEAKER_03]: framework by right managerite and finance rate.

[00:40:48] [SPEAKER_00]: Now Jake and I, we created the JKGDL community back in 2015.

[00:40:52] [SPEAKER_00]: We launched our first book, World War R. Prophecy.

[00:40:54] [SPEAKER_00]: Since then, our students have closed over 16,000 units.

[00:40:58] [SPEAKER_00]: That's over $4 billion and that's it.

[00:41:00] [SPEAKER_00]: They've been able to close over the last six years.

[00:41:02] [SPEAKER_03]: And that's why this community has been so successful.

[00:41:04] [SPEAKER_03]: We call it the Zoltz-based Education and we pour back into the community everything that

[00:41:09] [SPEAKER_03]: we've learned on our journey from zero to 2000 units

[00:41:12] [SPEAKER_03]: and all our systems and scale that we use on our very own property management and investing company.

[00:41:16] [SPEAKER_00]: Jake, I love that. It's not just education. It's implementation.

[00:41:20] [SPEAKER_00]: So what I want you to do, click on that link down below, apply to work with our team.

[00:41:25] [SPEAKER_00]: See how we can help you on your journey in multi-family.

[00:41:29] [SPEAKER_03]: All right, we are back and we're going to stay with food for a second because it's like,

[00:41:33] [SPEAKER_03]: I don't spit water out.

[00:41:36] [SPEAKER_03]: It's, I want to get you to take on this because the IG, the Instagram,

[00:41:41] [SPEAKER_03]: the shorts are telling me that tobacco in the United States,

[00:41:46] [SPEAKER_03]: big tobacco purchased the food companies and essentially made them as addictive as possible

[00:41:54] [SPEAKER_03]: and cheaply produced as possible. So I want to get into the wildfix,

[00:41:59] [SPEAKER_03]: because I didn't know about this and it sounds really good.

[00:42:01] [SPEAKER_03]: So maybe just give us your take an opinion on, you know,

[00:42:06] [SPEAKER_03]: the modern food supply and exercise it and we'll weave in diabetes and this is like 15

[00:42:11] [SPEAKER_03]: questions in one. And really is the cholesterol that big of an issue or is this that in a

[00:42:16] [SPEAKER_03]: bunch of bullshit? So I just gave you 34 options. Let's go through them all here.

[00:42:20] [SPEAKER_05]: You all made a do it.

[00:42:20] [SPEAKER_05]: Well, 90% of the program in 90 seconds. Okay. Just a guess to all of them. I'll accept it.

[00:42:27] [SPEAKER_05]: Big tobacco. You have to understand how unbelievably manipulates and disturbing big tobacco has been.

[00:42:36] [SPEAKER_05]: They're came a point in time when they realized they couldn't get women to smoke.

[00:42:40] [SPEAKER_05]: And the reason that women wouldn't smoke is that women have an instinct around

[00:42:44] [SPEAKER_05]: tidingists, not all of them but most of them, have an instinct that they don't like being dirty.

[00:42:48] [SPEAKER_05]: Men are okay with being dirty. They're willing to be a work in the fields and dig ditches and get

[00:42:52] [SPEAKER_05]: finger, you know, under the fingernails, but women as on the whole don't like that.

[00:42:55] [SPEAKER_05]: So you can imagine that in the early days of smoking, women would not want to stink like that.

[00:43:00] [SPEAKER_05]: You know, they wouldn't have wanted to stink like that. It would be dirty for them and they wouldn't do it.

[00:43:04] [SPEAKER_05]: So of course, the tobacco industry, they go and they build a body of work based on a guy that

[00:43:09] [SPEAKER_05]: was heavily influential in the Nazi campaign and around crowds, psychology and have you. And they

[00:43:15] [SPEAKER_05]: end up doing a bunch of research. They said, what's going on for women in America right now?

[00:43:18] [SPEAKER_05]: Of course, there is a variety of things, suffrage women's lip and the desire for voting and

[00:43:22] [SPEAKER_05]: equal things were all starting to come up as a big component. You know, birth control had come

[00:43:27] [SPEAKER_05]: along and so women no longer like had to go through pregnancy, they could go have a career.

[00:43:31] [SPEAKER_05]: All this stuff was starting to bubble up and they said, if we can attach cigarettes to that movement,

[00:43:36] [SPEAKER_05]: then women will smoke, you know, we know. We're yeah. And so Virginia slams you know the ad,

[00:43:43] [SPEAKER_03]: you know, you're going to be skinny if you smoke, Ziggy's from a long way baby.

[00:43:48] [SPEAKER_03]: Maybe put a white glove on with a little plastic at the end of it.

[00:43:52] [SPEAKER_05]: Enter they put a woman in a pair of jeans which were workloads. They put a men's white shirt on

[00:43:56] [SPEAKER_05]: her. They put some dirt on her face because dirty's cool and then she had a thin cigarette so

[00:44:02] [SPEAKER_05]: it's still feminine and she said and the caps and said, you've come a long way baby. In other words,

[00:44:07] [SPEAKER_05]: cigarettes are proof of your escape from the patriarchy. I mean, it was, it was unbelievably

[00:44:13] [SPEAKER_05]: manipulative and soon more women were smoking than men. They doubled their market.

[00:44:19] [SPEAKER_05]: Now let's go even another level of how I'm going to share it. I don't know if you've ever

[00:44:22] [SPEAKER_05]: thought about this before but there are two ways to jury tamper. The one way is against the law

[00:44:27] [SPEAKER_05]: and that is where you find out who the jury is. You find out where they live. You blackmail,

[00:44:31] [SPEAKER_05]: extort, threatened, bribe in some way to get the result you want. Now we know that our token

[00:44:36] [SPEAKER_05]: of the type of activities but that is not the most effective way to jury tamper. A much more

[00:44:42] [SPEAKER_05]: effective and legal way to jury tamper is to change the feeling about something in the public mood.

[00:44:49] [SPEAKER_05]: The tobacco industry started referring to lung cancer as a lifestyle disease because you see

[00:44:55] [SPEAKER_05]: if it's a lifestyle disease, it is your fault. And so what they were doing, pairing a psychology

[00:45:02] [SPEAKER_05]: that would be existent in the jury pool so that the jury would take their seats and all

[00:45:09] [SPEAKER_05]: the exact company would have to do is build their case on an affirmative defense and say, look,

[00:45:14] [SPEAKER_05]: it's a life does-use. I mean, clearly cigarettes are bad but they chose to smoke. And for the

[00:45:19] [SPEAKER_05]: first 15 or so years of those product liability cases, the tobacco companies won most of them.

[00:45:24] [SPEAKER_05]: It took some time for the population to change. The law's didn't change, but the population did

[00:45:29] [SPEAKER_05]: and then they started losing like crazy. So then what was their next move? To take that same

[00:45:35] [SPEAKER_05]: playbook and move it into the food industry, to buy software and companies and food manufacturers

[00:45:39] [SPEAKER_05]: to put more addictive substances into those things, to put more sugar in because it triggers

[00:45:44] [SPEAKER_05]: appetite to add more caffeine, more stimulants, and to start referring to obesity and diabetes as

[00:45:50] [SPEAKER_03]: lifestyle disease. I do it. It's just crazy because growing up, they're like, oh, pesticide

[00:45:57] [SPEAKER_03]: on your food and this thing is organic. That's a bunch of bullshit like whatever. And then the

[00:46:03] [SPEAKER_03]: more you're just looking at society, I think it's also something that it is a 70% of the military

[00:46:08] [SPEAKER_05]: obese. I don't know if that's true or not but that's the Pentagon issued some state alert

[00:46:14] [SPEAKER_05]: a state of emergency because of the health of the general population is headed in the direction

[00:46:20] [SPEAKER_05]: such that they will not be able to meet their recruiting goals for their requirement and military.

[00:46:25] [SPEAKER_05]: It's, it this is a serious problem. I'm only using the military because they measure stuff really

[00:46:31] [SPEAKER_05]: well. But again diabetes, a largely and I mean largely option disease, type 2 that is,

[00:46:39] [SPEAKER_05]: is going to cost America for $100 billion this year. Like, and this is something that you can

[00:46:46] [SPEAKER_03]: easily, well maybe not easily but clearly solved through lifestyle modification. That's not,

[00:46:52] [SPEAKER_03]: we're going to get to the post I bet a lot of two questions for we get there. So the classic

[00:46:57] [SPEAKER_03]: example in my life is that I try to look at what's really happening from my eyes versus what

[00:47:02] [SPEAKER_03]: society is telling me because it tends to take me down the wrong path and many instances. And

[00:47:07] [SPEAKER_03]: so my grandfather, my grandparents, they lived in the country. And there was this farmer down the road

[00:47:12] [SPEAKER_03]: Blakey that lived to his early 90s, eggs, bacon, same frying pan and work the farm every day.

[00:47:20] [SPEAKER_03]: lived well into his 90s. Okay, based on everything that society tells us he should have had a

[00:47:25] [SPEAKER_03]: heart attack very early on based on that. So now I'm looking at it and saying a reasonable amount of

[00:47:31] [SPEAKER_03]: salt, butter and not you know these sea doils and all this shit. And the real one that messes

[00:47:37] [SPEAKER_03]: with me is the butter and the cholesterol numbers. They're trying to push the cholesterol to

[00:47:41] [SPEAKER_03]: down like a hundred or something like that. And I'm like, stop it. No, but like it did,

[00:47:47] [SPEAKER_05]: there's got to be an issue there, right? And I'm just going to suggest there's any correlation

[00:47:54] [SPEAKER_05]: between these facts. But I'm just going to say that cholesterol is a precursor for the manufacturer

[00:48:01] [SPEAKER_05]: of testosterone. Nor as America currently seems to be waging a war on masculinity.

[00:48:08] [SPEAKER_05]: Tessos' own numbers are falling so rapidly in America that they're predicting that by 2050

[00:48:12] [SPEAKER_05]: most men will not be able to conceive naturally. There are certain forces that be that believe

[00:48:17] [SPEAKER_05]: that we're headed for a population explosion and that would be dangerous rather than the population

[00:48:22] [SPEAKER_05]: collapsed right before. Now these are all just facts. They're just facts, but of course they

[00:48:27] [SPEAKER_05]: string along to you know, to a number of potential conclusions. One of the one of the conclusions I

[00:48:32] [SPEAKER_05]: would say is that by spotting a correlation between cholesterol and heart disease which by the way

[00:48:38] [SPEAKER_05]: is only ever correlated. It wasn't a causal relationship. I mean there's a correlation between

[00:48:43] [SPEAKER_05]: breathing and developing heart disease too. And so by spotting that correlation and then tying it

[00:48:49] [SPEAKER_05]: to heart disease and then pushing people onto statins and artificially reducing your cholesterol

[00:48:53] [SPEAKER_05]: levels, I think they're causing terrible harm and reducing testosterone. And I'm going to tell you

[00:48:58] [SPEAKER_05]: something as a man, you want to maximize your testosterone production as long as possible. You

[00:49:05] [SPEAKER_05]: want to be in your 70s and still waking up. Well you know what I was going to say.

[00:49:08] [SPEAKER_03]: Boy, yeah this is I got to get credit to Geno because he was on to this stuff long before I was

[00:49:19] [SPEAKER_03]: and I was sort of like oh no, no but then shit starts adding up. You start getting a little bit

[00:49:25] [SPEAKER_03]: of fat. You start getting a little lazy and you're like what the hell do you start looking around

[00:49:28] [SPEAKER_03]: going? Everybody's a hippo and how is this happening? Then you look back to like the 1950s

[00:49:33] [SPEAKER_03]: and the stuff you brought up JFK and the initiatives there. It's a totally different world. And so

[00:49:39] [SPEAKER_03]: just because I heard you mentioned, I don't want to be you know if you're going to be as we

[00:49:42] [SPEAKER_03]: got through this without you describing it a little bit. The book that you just held up but also

[00:49:46] [SPEAKER_03]: wild fit. That's we mentioned before so you describe wild fit a little bit for us as well. Yeah so

[00:49:51] [SPEAKER_05]: basically about 12 years ago, 15 years ago, I was teaching entrepreneurship and business around

[00:49:56] [SPEAKER_05]: the world. I had a number of business workshops teaching entrepreneurship marketing and I kind of

[00:50:03] [SPEAKER_05]: they talk about not having an off-energy and fascinating and you know getting sick and what

[00:50:07] [SPEAKER_05]: have you. So I started doing a one-hour bonus session just speaking a little bit about nutritionally

[00:50:12] [SPEAKER_05]: through apology and food psychology because it had been in hobby of mine since I was 21 years old.

[00:50:16] [SPEAKER_05]: At 21 years old, I I I I I would sick all the time and I I I started doing a it's

[00:50:22] [SPEAKER_05]: fired frankly by Tony Robbins. I started looking into food a great deal. I tried a little food

[00:50:26] [SPEAKER_05]: experiment. I lost 35 pounds. I I heard all my ailments. I saved myself having surgery and so I

[00:50:32] [SPEAKER_05]: became a very impassioned student of health. And so years later my business clients are asking

[00:50:39] [SPEAKER_05]: me for advice about health so I'm sure I'll share with you. But it frustrated me to do that

[00:50:44] [SPEAKER_05]: because I would share it with them and then I would see the same client six months later and they

[00:50:47] [SPEAKER_05]: were no lighter, they were they were still sick and and I was like but I gave you all the rules

[00:50:51] [SPEAKER_05]: and that's when I started doing some research into the diet industry itself and I found out

[00:50:55] [SPEAKER_05]: some things like the average personal going to diets a year through their life and they will gain

[00:51:00] [SPEAKER_05]: roughly three pounds every time they do one and they will damage their self esteem and they'll hurt

[00:51:04] [SPEAKER_05]: their psychology and and and the diet industry is a deplorable clusterfuck I'm sorry it's just

[00:51:11] [SPEAKER_05]: not a good situation. And so it's a sustainable it's well it's a sustainable engine it's a sustainable

[00:51:19] [SPEAKER_03]: industry not a sustainable option for the exact same. It's like a multi-billion dollar industry

[00:51:24] [SPEAKER_05]: that is a multi-billion dollar industry because it doesn't work. So I then decided to dive into

[00:51:31] [SPEAKER_05]: why it wasn't working and I developed something called behavioral change dynamics which is a

[00:51:35] [SPEAKER_05]: series of principles and filters for the design of experience so whether you're writing a book

[00:51:39] [SPEAKER_05]: or preparing a speech or designing a retreat or an education program it's a methodology for creating

[00:51:45] [SPEAKER_05]: content that's engaging and sticky and so what happens is is that you know the first the first real

[00:51:53] [SPEAKER_05]: job in making sure that you change somebody's life is that you actually get them to consume the

[00:51:57] [SPEAKER_05]: content right like it's no good if people buy the book and won't open it you know it doesn't

[00:52:01] [SPEAKER_05]: they're where they won't read it so we developed that program and launched it as a hobby

[00:52:05] [SPEAKER_05]: it was really a hobby and the word of mouth was so powerful that we went from 150 clients a year

[00:52:10] [SPEAKER_05]: to 5000 clients a year to now over 100,000 clients around the world. That's awesome and the story

[00:52:15] [SPEAKER_05]: started coming in where these clients kept coming to us and saying you know of course I've lost

[00:52:19] [SPEAKER_05]: weight or my fertility is bad I had babies that we'd given up we didn't think we had babies like

[00:52:23] [SPEAKER_05]: really life changing stories it's blows me away pretty much every day somebody writes something

[00:52:27] [SPEAKER_05]: like that to me but a very common one that we got was I am now pre-diabetic and I'm going to tell you

[00:52:34] [SPEAKER_05]: something that irritated me because they were saying they were type 2 diabetic and now they were

[00:52:40] [SPEAKER_05]: pre their doctor was calling them pre-diabetic well pre means before or on the way to it's it's

[00:52:47] [SPEAKER_05]: basically it's a subliminal or let's say almost like placebo like command they're unfilling

[00:52:51] [SPEAKER_05]: prophecy yeah and so I said snarkly one day to a client just kidding around I said you're not

[00:52:57] [SPEAKER_03]: free diabetic you're post diabetic then I was wondering what that I got that now that's fantastic

[00:53:02] [SPEAKER_05]: I love yeah but then it was a joke but then one day I'm having a conversation with Mark Hyman

[00:53:08] [SPEAKER_05]: Mark Hyman I don't know if you know Mark Hyman the doctor very well recognized doctor

[00:53:12] [SPEAKER_05]: the user's doctor some say he's got a huge podcast he's a great guy I quite well at

[00:53:18] [SPEAKER_05]: he and I were having an interview I was interviewing him for our wildthew members and I mentioned

[00:53:21] [SPEAKER_05]: this whole post diabetic thing and he goes with win-man would you talk about willas like

[00:53:25] [SPEAKER_05]: what is that yeah you guys are old enough to know what I meant so I explained it to him and I said

[00:53:32] [SPEAKER_05]: well what happens is somebody's type 2 diabetic they improve their numbers they improve their

[00:53:37] [SPEAKER_05]: lifestyle improve their numbers and they become pre-diabetic and that's wrong because pre-diabetic

[00:53:41] [SPEAKER_03]: means they're still prescribable you know if you didn't go into the wrong direction pre is before we get

[00:53:47] [SPEAKER_05]: there or a prescribable yeah and I would argue that if you're trending the other way you shouldn't

[00:53:53] [SPEAKER_05]: you describe anymore or your prescription should at least be different so I said we call those people

[00:53:58] [SPEAKER_05]: post diabetic and he goes that's really good and I said then even when they've improved their numbers

[00:54:05] [SPEAKER_05]: all the way all the way to remission which they do when they do that they're still post diabetic

[00:54:11] [SPEAKER_05]: why because if you once achieved type 2 diabetes through your lifestyle you have a propensity for it

[00:54:18] [SPEAKER_05]: and you need to be more cautious than the average of your or post diabetic for life

[00:54:22] [SPEAKER_05]: you've become post diabetic the minute you've reversed out and then you stay there so Mark

[00:54:26] [SPEAKER_05]: immediately is like holy crap can I use that like he's like would you mind if I use that and

[00:54:30] [SPEAKER_05]: I'm like I hadn't even thought of his intellectual property I said yeah go for it but then I registered

[00:54:34] [SPEAKER_05]: the dot com and then I wrote the book but I want you to know something about the book that's really

[00:54:39] [SPEAKER_05]: important I'm not a doctor and I resisted writing a book for a long time I mean what business do I have

[00:54:47] [SPEAKER_05]: well you see my co-author here Ruben M.D why is he my co-author well one day I have a meeting

[00:54:57] [SPEAKER_05]: my calendar and I see it there and I go on to the zoom call and hi Ruben my name is Eric and

[00:55:04] [SPEAKER_05]: I submit you what are we here about he goes we need to talk it's what me and he tells me that in a

[00:55:09] [SPEAKER_05]: single week four months earlier he'd been in two car accidents both after stopping at Starbucks

[00:55:13] [SPEAKER_05]: to get a coffee to wake himself up because he was so tired those both cases after drinking the coffee

[00:55:18] [SPEAKER_05]: he fell asleep and got into car accidents in a week and at that the after the second accident

[00:55:23] [SPEAKER_05]: he just he had an entire crisis of conscience he was like how can I be a doctor this is ridiculous

[00:55:28] [SPEAKER_05]: I'm 40 pounds overweight I'm on 10 prescription medications I'm type two diabetic I'm hypercensive

[00:55:33] [SPEAKER_05]: and I'm supposed to be helping people Google led him to me thank you Sergei in the voice but you know

[00:55:40] [SPEAKER_05]: he he he a Google led him to me and he did one of our programs and I knew nothing about this because

[00:55:45] [SPEAKER_05]: it was a multimedia program but he then it told me that after three months he'd lost 40 pounds

[00:55:50] [SPEAKER_05]: he'd reversed his type two diabetes and was post diabetic and he'd reversed his hypertension

[00:55:55] [SPEAKER_05]: and he got off nine of his 10 meds it took another four or five months to get off the 10th

[00:55:59] [SPEAKER_05]: Met his entire life was transformed and now he wanted to be a doctor again and so he came

[00:56:05] [SPEAKER_05]: to me and said we gotta get your message out into the world and that's how the book came about that's

[00:56:12] [SPEAKER_03]: here's the thing to gain if you look at the current state of healthcare

[00:56:17] [SPEAKER_03]: I don't want to point the finger but if you were going based on performance

[00:56:22] [SPEAKER_03]: and the current doctor world is failing us their numbers are not great so if that number was

[00:56:28] [SPEAKER_03]: correct it would be throughout 70% of the military is overweight there is is very little attention

[00:56:33] [SPEAKER_03]: to root causes and a high-prepensity to prescriptions and that does not seem to be serving

[00:56:39] [SPEAKER_03]: humans well so there's a problem at the end of the day there is a problem and I don't want

[00:56:46] [SPEAKER_05]: to throw doctors under the bus it's not actually a little robotic though like that you know

[00:56:52] [SPEAKER_05]: I'm I hear your there their education was hijacked by drug interest so you know they they can

[00:56:58] [SPEAKER_05]: spend six years in medical school and not study food at all that that's a shock reality and

[00:57:03] [SPEAKER_05]: most of them don't realize that until he point notes on the call it crap I never thought of that

[00:57:06] [SPEAKER_05]: but I'll tell you that doctors with respect to diabetes obviously other lifestyle conditions as

[00:57:12] [SPEAKER_05]: well but with respect to diabetes doctors fall into basically three camps there are doctors that

[00:57:17] [SPEAKER_05]: are well aware the type two diabetes is a fully reversible condition it can take 10 or 15 years

[00:57:21] [SPEAKER_05]: to create it and nine weeks to reverse it they there are doctors that know that and they

[00:57:26] [SPEAKER_05]: and they're passionate about it and they work with their clients answering around many of them

[00:57:29] [SPEAKER_05]: have come to us for training on this so there's that class but they are the smallest piece of

[00:57:34] [SPEAKER_05]: the plot then there's another larger group of doctors they are aware that it's optional they're

[00:57:41] [SPEAKER_05]: reversible but they have no idea how to get people to make the change they tell people they give them

[00:57:45] [SPEAKER_05]: the pamphlet they're like look you're on the diabetic spectrum you're your pre-diabetic your

[00:57:49] [SPEAKER_05]: head-it-door diabetes but what they don't do is tell people the truth about that look you're

[00:57:53] [SPEAKER_05]: likely going to lose your eyesight you're going to lose an arm and a leg to amputation you're

[00:57:56] [SPEAKER_05]: massively increasing your odds of getting heart disease or cancer and low and bowl they the

[00:58:00] [SPEAKER_05]: other pandemic comes through you're going to be first on the list like it was viruses are terrible if

[00:58:05] [SPEAKER_05]: a immunosuit compromise like that they don't tell them all that stuff and then they give them a

[00:58:10] [SPEAKER_05]: pamphlet and say eat more of this and eat less of that and often the food guidelines that they

[00:58:14] [SPEAKER_05]: were given were provided by the food industry and the clients don't use their willpower and don't

[00:58:19] [SPEAKER_05]: change so those doctors give up and just prescribe medicine and then the third category of doctors

[00:58:23] [SPEAKER_05]: are the very old school ones that can stray out of pharmacology and they don't believe they don't

[00:58:27] [SPEAKER_05]: even believe the diabetes of course that that group is now starting the come around man you have

[00:58:35] [SPEAKER_03]: a mentality I'll say that I really enjoyed this I I truly enjoyed the the food discussion

[00:58:41] [SPEAKER_00]: genel you prepare to take a song I just want to give Eric I'd be remiss if I didn't tell Eric

[00:58:46] [SPEAKER_00]: how Jake and I met and Jake's makes us seem as if oh it's wonderful now we met in 2009

[00:58:51] [SPEAKER_00]: I had four children at the time my wife had just given birth to our fourth child at home

[00:58:57] [SPEAKER_00]: we were eating organic and we were homeschooled our kids so when I met Jake Jake was working for

[00:59:04] [SPEAKER_00]: Glaxo Smith Klein as a drug rat I was on the dark side and I have sense found so can you imagine like

[00:59:10] [SPEAKER_00]: and and he didn't really say anything and I didn't push my beliefs we just got along really well

[00:59:15] [SPEAKER_03]: I have beatings medication again I'm not going to go any further but there is some issue so

[00:59:19] [SPEAKER_00]: if there's hope for Jake there is hope for anyone on this podcast and the one thing that I did

[00:59:25] [SPEAKER_00]: I never told Jake you've got eat organic you've got to do this you've got to do that I lived my life

[00:59:31] [SPEAKER_00]: according to what I believed and what I thought because I was influenced heavily by my

[00:59:35] [SPEAKER_00]: father-in-law doctor Phil Malfatone you should go check him out he's been doing this for 40 years

[00:59:40] [SPEAKER_00]: I mean he can tell you sugars no more problem we have on this planet that for friend I'm

[00:59:44] [SPEAKER_00]: carbohydrate intolerance so I need to be careful but if there's hope for Jake there is hope for all of us

[00:59:52] [SPEAKER_00]: right Jake would just act and I just I do want to really recap Eric's life in this next 30 seconds

[00:59:58] [SPEAKER_00]: it's really hard to recap a life that started in South Africa went to Canada at 15 years old he's homeless his

[01:00:05] [SPEAKER_00]: father kicks him out he probably has the various same genes as my daughter Veronica probably

[01:00:09] [SPEAKER_00]: when I kill him because he's so damn stubborn would you just listen to me for three seconds that's why he's an

[01:00:13] [SPEAKER_00]: amazing entrepreneur because he doesn't listen to anybody he listens to his heart

[01:00:18] [SPEAKER_00]: he has passion he's authentic that's what makes Eric an amazing human being he didn't stop

[01:00:23] [SPEAKER_00]: with his first business selling out he didn't stop with wild fit he didn't stop becoming

[01:00:28] [SPEAKER_00]: you know just an amazing speaker he's also got this book that's coming out the evolution gap

[01:00:32] [SPEAKER_00]: go out and buy it and if you do want to become an amazing speaker and I think we all should we should

[01:00:37] [SPEAKER_00]: all become leaders and all be able to communicate with others go check out Eric at the speaker

[01:00:41] [SPEAKER_00]: nation as well thanks Eric thanks very much it's always a pleasure as

[01:00:46] [SPEAKER_03]: Gino just cranked it up gang and as always hey we believe in bind deals for the long term

[01:00:50] [SPEAKER_03]: thinking decades I'm Jake he is the G daddy and we make it happen we'll see you next time thanks Eric

[01:01:03] [SPEAKER_00]: hi my name is Gino Barbara one of the co-founders of Jake and Gino warmer sun your day is a

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