Golf Balls to Gold Bars: Alex Sanfilippo's Journey to Podcasting Success | The Jake and Gino Show

[00:00:01] [SPEAKER_00]: Are you serious about creating financial freedom through investing in multifamily?

[00:00:06] [SPEAKER_00]: Then you need to be a Jake and Gino's multifamily takeoff this October 25th, 26th and 27th in Denver, Colorado.

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[00:00:37] [SPEAKER_00]: Follow the link below to reserve your ticket today and we'll see you in Denver on the 25th, 26th and 27th of October

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[00:01:02] [SPEAKER_00]: Hello and welcome.

[00:01:03] [SPEAKER_00]: My name is Gino Barber, one of the co-founders of Jake and Gino.

[00:01:07] [SPEAKER_00]: And on this episode, I am welcoming a fellow Pizon, another one this week, Alex Sanfilippo.

[00:01:14] [SPEAKER_00]: Today's guest, he started the first company at age of these 10 years old selling used golf balls.

[00:01:19] [SPEAKER_00]: He found in lakes and woods around his neighborhood golf course.

[00:01:22] [SPEAKER_00]: Now Alex is the founder of Pod Pros, software company focused on elevating the voices of independent podcast hosts

[00:01:29] [SPEAKER_00]: and their guests.

[00:01:30] [SPEAKER_00]: Without further ado, welcome to the show, Alex.

[00:01:33] [SPEAKER_01]: Gino, thanks so much for having me man.

[00:01:35] [SPEAKER_01]: I really appreciate it.

[00:01:37] [SPEAKER_00]: You're running around a little kid.

[00:01:39] [SPEAKER_00]: What possessed you to go out, find golf balls and sell golf balls?

[00:01:43] [SPEAKER_00]: Cause I did, I did, I did cans by the way.

[00:01:45] [SPEAKER_00]: So I'm a little bit older than you, but we were around the neighborhood.

[00:01:47] [SPEAKER_00]: We were getting cans recycled and bringing them.

[00:01:49] [SPEAKER_00]: So I think golf balls is a probably better, probably a better venture.

[00:01:52] [SPEAKER_01]: I mean, it's just a different time, right?

[00:01:55] [SPEAKER_01]: Real quick, what made you decide cans?

[00:01:56] [SPEAKER_01]: I'm just, I'm totally curious.

[00:01:57] [SPEAKER_00]: Cause I saw five cents.

[00:01:59] [SPEAKER_00]: I'm like, dude, people are bringing them and they're just dropping them all over the place.

[00:02:03] [SPEAKER_00]: So me and my friends would get plastic garbage bags, go around the neighborhoods, collect the cans

[00:02:07] [SPEAKER_00]: and bring them and recycle them.

[00:02:09] [SPEAKER_00]: Five cents back in the eighties was, was significant.

[00:02:11] [SPEAKER_00]: You start getting 20 cans, you got a buck, you know, you got a buck, you got a couple packs of gum.

[00:02:15] [SPEAKER_00]: That's what my thought process was.

[00:02:18] [SPEAKER_01]: I respect it.

[00:02:18] [SPEAKER_01]: You know, I've been following what you and, what you and Jake do.

[00:02:21] [SPEAKER_01]: And I think that just sold well lines.

[00:02:23] [SPEAKER_01]: You all see an opportunity that's like right in front of most of us, we're just like, how do we capitalize?

[00:02:27] [SPEAKER_01]: And I say like, it says five cents right here.

[00:02:28] [SPEAKER_01]: So grab it and return it, right?

[00:02:29] [SPEAKER_01]: Like it's why that's followed you through your whole life.

[00:02:31] [SPEAKER_01]: Cause I never thought about that not once, but golf balls for me.

[00:02:35] [SPEAKER_01]: I guess you could say my family kind of pushed me into it.

[00:02:38] [SPEAKER_01]: What I mean by that is my mom and dad had us living in a neighbor that was right across from a golf course.

[00:02:43] [SPEAKER_01]: And we had the same rule that all the kids in the neighborhood had had, which was do not go on the golf course.

[00:02:47] [SPEAKER_01]: So, you know, you know exactly where we ran to the second they let us outside.

[00:02:51] [SPEAKER_01]: And this is, this is early nineties.

[00:02:53] [SPEAKER_01]: So I was just running outside straight across the street.

[00:02:54] [SPEAKER_01]: We'd all meet on the golf course.

[00:02:56] [SPEAKER_01]: One day there was a golf ball sitting there.

[00:02:58] [SPEAKER_01]: Just there was no golfer.

[00:02:59] [SPEAKER_01]: We looked right like we made sure no one's in the T box.

[00:03:01] [SPEAKER_01]: We're in the fairway.

[00:03:02] [SPEAKER_01]: Like there's no one there.

[00:03:03] [SPEAKER_01]: And so I just picked it up and I was like, cool.

[00:03:04] [SPEAKER_01]: I was like tossing up in the air and a couple minutes later, someone rides by on a golf carton says, hey kid, what is that golf ball say on it?

[00:03:11] [SPEAKER_01]: I said, titleist pro V1.

[00:03:13] [SPEAKER_01]: And he's like, I'll give you $3 for it.

[00:03:15] [SPEAKER_01]: And in that moment, a light bulb went off.

[00:03:17] [SPEAKER_01]: I was like, wait a minute, these are worth something.

[00:03:19] [SPEAKER_01]: All these golfers him in the lake all the time.

[00:03:21] [SPEAKER_01]: Can we get them out of the lake?

[00:03:22] [SPEAKER_01]: And it's funny for the first time in my life, it felt like I found something.

[00:03:25] [SPEAKER_01]: I rallied people around sure it was only 10, but my brothers and other kids in the neighborhood.

[00:03:28] [SPEAKER_01]: I'm like, Hey, here's the plan.

[00:03:30] [SPEAKER_01]: You're going to go do this.

[00:03:31] [SPEAKER_01]: You're going to look there.

[00:03:31] [SPEAKER_01]: We're going to clean them and we're going to sell them on Saturday morning and see how it goes.

[00:03:34] [SPEAKER_01]: And that was my first.

[00:03:36] [SPEAKER_01]: If you call it a business, my first like opportunity in business or entrepreneurship.

[00:03:39] [SPEAKER_01]: That was my introduction to it.

[00:03:41] [SPEAKER_01]: And I thought it was really fun.

[00:03:42] [SPEAKER_01]: I did that for a couple of years.

[00:03:43] [SPEAKER_01]: You can't get away with it once you're not cute anymore, but from 10 to 12, it worked out great.

[00:03:47] [SPEAKER_00]: Well, Alex says one big distinction between what I did and what you did.

[00:03:52] [SPEAKER_00]: The distinction was in New York, there was no alligators.

[00:03:54] [SPEAKER_00]: So I wasn't putting my life and limit risk to get golf boards on the golf course.

[00:03:59] [SPEAKER_00]: I may have gotten maybe a homeless guy right now and again, but I think I could fend off

[00:04:02] [SPEAKER_00]: a homeless guy, you know, alligators, I don't know if it's worth three bucks, but when you

[00:04:07] [SPEAKER_00]: attend years old $3 is a listen, I've got dollars on my desk.

[00:04:11] [SPEAKER_00]: So I know exactly what $3 goes for that.

[00:04:14] [SPEAKER_00]: That's pretty cool.

[00:04:15] [SPEAKER_00]: So you're 12 years old.

[00:04:16] [SPEAKER_00]: You like time out and getting a little too old for this.

[00:04:18] [SPEAKER_00]: What's the next venture?

[00:04:19] [SPEAKER_00]: What's the next thing you get into?

[00:04:20] [SPEAKER_01]: At that point is right around the time that eBay launched, or at least that I found it.

[00:04:25] [SPEAKER_01]: And I remember my dad was looking for something specific and you know, eBay is still the same way.

[00:04:29] [SPEAKER_01]: Like if it's nowhere to be found in the world, it's on eBay and that's just kind of how it works.

[00:04:33] [SPEAKER_01]: Right?

[00:04:33] [SPEAKER_01]: And so he's looking for something specific.

[00:04:34] [SPEAKER_01]: I was like, what is this?

[00:04:35] [SPEAKER_01]: And he's like sitting there bidding with a second left.

[00:04:37] [SPEAKER_01]: I'm like, wait, can I do that?

[00:04:39] [SPEAKER_01]: And he's like, yeah, here, I mean, I had to use his login, right?

[00:04:42] [SPEAKER_01]: But I immediately got into the game of flipping things, right?

[00:04:45] [SPEAKER_01]: I found things that people scheduled at a bad time.

[00:04:47] [SPEAKER_01]: It was going to end in the middle of the night.

[00:04:48] [SPEAKER_01]: And back then it was before like the software that would schedule your bid and now it's just buy it now or purchase immediately.

[00:04:55] [SPEAKER_01]: Like there's all these different options.

[00:04:56] [SPEAKER_01]: Back then it was only auctions.

[00:04:58] [SPEAKER_01]: And so I was like, hey, this one ends at three in the morning.

[00:05:00] [SPEAKER_01]: If I stay up, which maybe wasn't the best idea, but if I stay up and bid on it,

[00:05:04] [SPEAKER_01]: I'm going to get a better deal than someone would that if it ended at four o'clock in the afternoon.

[00:05:08] [SPEAKER_01]: And so I basically buy things that were interesting to me to see if I wanted it, right?

[00:05:12] [SPEAKER_01]: And then sometimes I just flip stuff or I buy it in bulk.

[00:05:14] [SPEAKER_01]: And so I did that for a couple of years as well.

[00:05:16] [SPEAKER_01]: And just really fun.

[00:05:17] [SPEAKER_01]: I wouldn't even call it a business, just strictly a hobby.

[00:05:20] [SPEAKER_01]: And a lot of times I was buying toys again.

[00:05:21] [SPEAKER_01]: This is the 90s.

[00:05:22] [SPEAKER_01]: So we didn't have like all the digital devices we have now, but I was like really into toys as a kid.

[00:05:27] [SPEAKER_01]: So I'm like, I'm going to buy like huge lots of them, get the few I want, sell the rest.

[00:05:31] [SPEAKER_01]: And I just started doing that sort of thing.

[00:05:33] [SPEAKER_00]: So I'm trying to make the connection in my mind.

[00:05:36] [SPEAKER_00]: We've got golf balls.

[00:05:37] [SPEAKER_00]: We've got eBay.

[00:05:39] [SPEAKER_00]: Oh yeah, let's go into podcasting.

[00:05:40] [SPEAKER_00]: I see the clear connection to the podcasting.

[00:05:43] [SPEAKER_00]: How did that happen?

[00:05:45] [SPEAKER_01]: To fast forward a little bit.

[00:05:46] [SPEAKER_01]: I did some remote work in real estate, which was really fun.

[00:05:50] [SPEAKER_01]: I enjoyed it.

[00:05:50] [SPEAKER_01]: And then 2000, what year was that?

[00:05:53] [SPEAKER_01]: 2006, 2008 started happening, right?

[00:05:55] [SPEAKER_01]: I got out of that.

[00:05:56] [SPEAKER_01]: I went into the aerospace industry for a long time.

[00:05:58] [SPEAKER_01]: So I did and I'm very going over many years of my life here really fast, but just kind of bridging the gap.

[00:06:02] [SPEAKER_01]: So I went from doing my own entrepreneurial venture to going into a full-time career.

[00:06:06] [SPEAKER_01]: And I did that for 15 years, really, really enjoyed it.

[00:06:10] [SPEAKER_01]: But I knew it wasn't going to be forever.

[00:06:12] [SPEAKER_01]: And the writing finally like ended up on the wall when I decided to start a podcast for myself to learn how to become an entrepreneur.

[00:06:18] [SPEAKER_01]: It was like, I think I'm ready to move on from big corporate and I think I want to do something of my own.

[00:06:23] [SPEAKER_01]: I didn't know what it was.

[00:06:24] [SPEAKER_01]: So I started interviewing people who had figured that out for themselves and moved on from a corporate job into entrepreneurship full-time.

[00:06:31] [SPEAKER_01]: So I did learn how to do that, but I also learned that I wanted to be in podcasting.

[00:06:35] [SPEAKER_01]: I loved podcasting.

[00:06:37] [SPEAKER_01]: Like just absolutely loved everything about it.

[00:06:38] [SPEAKER_01]: And I had so many people start asking me for help on all these different ideas and topics and stuff.

[00:06:44] [SPEAKER_01]: And I just realized, hey, like, I think this is what I want to get into.

[00:06:47] [SPEAKER_01]: So I started really exploring that in an in-depth way.

[00:06:50] [SPEAKER_01]: And that's ultimately got me into podcasting full-time as a host,

[00:06:53] [SPEAKER_01]: but led to me also being a podcast service provider as well and launching some software.

[00:06:58] [SPEAKER_00]: So Alex, I love to hear the difference from your perspective of the entrepreneurial mindset versus the corporate mindset.

[00:07:06] [SPEAKER_00]: What did you learn on your podcast?

[00:07:08] [SPEAKER_01]: I'm going to way over simplify it.

[00:07:10] [SPEAKER_00]: You have to. I'm not narrow space. I'm just a real estate investor.

[00:07:12] [SPEAKER_00]: So let's keep this simple, okay?

[00:07:14] [SPEAKER_00]: Yeah.

[00:07:15] [SPEAKER_01]: So yeah, and I'm going to simplify what I learned from so many people,

[00:07:19] [SPEAKER_01]: but in corporate, especially when we went public.

[00:07:22] [SPEAKER_01]: So at first we weren't public.

[00:07:23] [SPEAKER_01]: And that's why I think I loved it for so long as I was able to operate as an entrepreneur inside an organization,

[00:07:27] [SPEAKER_01]: which has now been coined an inch of an ore in some cases, I guess before calling it.

[00:07:31] [SPEAKER_01]: So I would still have like this ownership mindset.

[00:07:33] [SPEAKER_01]: Now it had some free thinking involved.

[00:07:35] [SPEAKER_01]: And once we went public and I even got up to C-suite level, I didn't have as much room to do that.

[00:07:42] [SPEAKER_01]: I felt more like for lack of a term, I'm not trying to be rude.

[00:07:44] [SPEAKER_01]: I felt more like a cog in the system.

[00:07:46] [SPEAKER_01]: Like what I needed to do was already set in front of me.

[00:07:48] [SPEAKER_01]: And so it was just, hey, maintain, maintain, maintain a little bit of growth here when the shareholders want us to

[00:07:53] [SPEAKER_01]: we're taught the board see what they want to do.

[00:07:54] [SPEAKER_01]: It turned into this very slow machine, which at the end of the day really was the goal.

[00:07:58] [SPEAKER_01]: This company ended up being a multi-billion dollar organization.

[00:08:01] [SPEAKER_01]: It's like, that's great. Really cool.

[00:08:03] [SPEAKER_01]: I just didn't want that. I wanted the freedom.

[00:08:06] [SPEAKER_01]: And so what I learned entrepreneurship is, hey, it is a lot of ownership mentality.

[00:08:10] [SPEAKER_01]: It's move really quick.

[00:08:11] [SPEAKER_01]: It's try things, break things and then try to fix them or try to move on.

[00:08:15] [SPEAKER_01]: And so it's a lot of that type of stuff.

[00:08:16] [SPEAKER_01]: And that's really what I wanted to do.

[00:08:18] [SPEAKER_01]: And for me, the type of entrepreneurship I like, I would consider to be even less on the corporate side

[00:08:24] [SPEAKER_01]: and more just on the impact side.

[00:08:26] [SPEAKER_01]: And what I mean by that is I love impactful type businesses.

[00:08:31] [SPEAKER_01]: And for me, community driven so important.

[00:08:33] [SPEAKER_01]: So for me, I wanted to be somewhere where I could really serve somebody with a specific problem

[00:08:37] [SPEAKER_01]: they're having and see them through it and help them continue to move on

[00:08:40] [SPEAKER_01]: and not do that where it's like thousands of people a day, right?

[00:08:43] [SPEAKER_01]: And just like a quick turn type of thing.

[00:08:44] [SPEAKER_01]: I wanted to be like an actual community.

[00:08:46] [SPEAKER_01]: And I just found that in podcasting.

[00:08:48] [SPEAKER_01]: And to me, that was like kind of the big shift.

[00:08:50] [SPEAKER_01]: And if I could share really quick the four things I learned when I did my podcast that kind of made this whole shift happen

[00:08:56] [SPEAKER_01]: is one find an area of passion.

[00:08:58] [SPEAKER_01]: I've already shared for me that was podcasting.

[00:09:01] [SPEAKER_01]: So find your area of passion.

[00:09:02] [SPEAKER_01]: Step two is to get into that community.

[00:09:04] [SPEAKER_01]: So I started speaking at all the conferences.

[00:09:06] [SPEAKER_01]: I started really getting involved with other podcasters through meetup groups in our local community.

[00:09:11] [SPEAKER_01]: And then the third thing again, becoming an entrepreneur.

[00:09:13] [SPEAKER_01]: This is where it really like steps into play is to find a problem that that community struggling with.

[00:09:18] [SPEAKER_01]: So it's your area of passion.

[00:09:20] [SPEAKER_01]: It's the community.

[00:09:21] [SPEAKER_01]: Now you're looking for the problem that they're facing.

[00:09:23] [SPEAKER_01]: And I always say the simple problem.

[00:09:24] [SPEAKER_01]: I don't want to, again, I don't want to get into the big complex problem.

[00:09:27] [SPEAKER_01]: And the last thing is to offer the fastest possible solution to that problem.

[00:09:31] [SPEAKER_01]: And that's where the whole idea from a pod match came into being and the whole thing was just I was speaking on stage.

[00:09:37] [SPEAKER_01]: I got off.

[00:09:38] [SPEAKER_01]: I asked as many podcasters as I could.

[00:09:40] [SPEAKER_01]: There's about 2000 people there as many ones I could.

[00:09:42] [SPEAKER_01]: What are you struggling with?

[00:09:43] [SPEAKER_01]: And I heard the same thing repeatedly.

[00:09:45] [SPEAKER_01]: I'm having trouble finding the ideal guests for my show or simple find that process or I want to be a guest on shows as well.

[00:09:50] [SPEAKER_01]: And I can't seem to find the right people to connect with.

[00:09:52] [SPEAKER_01]: And so basically I came back and like how do we offer that solution?

[00:09:55] [SPEAKER_01]: That's ultimately what we came up with with Podmatch.

[00:09:57] [SPEAKER_00]: I'd love to be able to give a little, I guess different take on what an entrepreneur is to me.

[00:10:04] [SPEAKER_00]: Do you mind if I share mine real quick?

[00:10:05] [SPEAKER_01]: Please, I would absolutely love that.

[00:10:07] [SPEAKER_00]: It's interesting because I am a big huge Tony Robbins fan.

[00:10:11] [SPEAKER_00]: And I think he said it entrepreneurs are people that make enough money to pay for their mistakes.

[00:10:16] [SPEAKER_00]: I think that's absolutely true because I've fallen that category.

[00:10:20] [SPEAKER_00]: I think entrepreneurs crave autonomy.

[00:10:23] [SPEAKER_00]: We don't really want to be told what to do.

[00:10:26] [SPEAKER_00]: We want to be able to have our freedom, but at that freedom comes some challenges.

[00:10:32] [SPEAKER_00]: It can be lonely being an entrepreneur.

[00:10:34] [SPEAKER_00]: It's not Gino.

[00:10:36] [SPEAKER_00]: It's Jake and Gino for a reason because I've done things alone and it's really hard sometimes.

[00:10:41] [SPEAKER_00]: There's a lot of fear being an entrepreneur because you're just, you don't know when the next paycheck is coming.

[00:10:46] [SPEAKER_00]: I've been making payroll since 1995.

[00:10:48] [SPEAKER_00]: I've had a business since 1995.

[00:10:50] [SPEAKER_00]: So I'm effectively not a good person to work in an organization and it can be scary being an entrepreneur because all the pressure is on you.

[00:11:00] [SPEAKER_00]: But at the same time, we're sort of wired that way.

[00:11:03] [SPEAKER_00]: We sort of want to be able to solve those problems.

[00:11:07] [SPEAKER_00]: We want to sort of want to be able to connect with people.

[00:11:09] [SPEAKER_00]: We sort of want to be able to lead those organizations.

[00:11:12] [SPEAKER_00]: So there's some amazing benefits to being an entrepreneur.

[00:11:14] [SPEAKER_00]: I've been over this and also I guess cons as well in life and the fact that you started a pod match with that idea.

[00:11:20] [SPEAKER_00]: I need to really repeat those for everybody.

[00:11:22] [SPEAKER_00]: I'm Mackenzie, if you're listening to this podcast, I know you make fun of me, but if you've got a pen, you should write these four down because it's truly important.

[00:11:29] [SPEAKER_00]: And this is I think the roadmap that why we created Jake and Gino.

[00:11:32] [SPEAKER_00]: Find a passion.

[00:11:33] [SPEAKER_00]: My passion, Jake and I was not just real estate, but building a business and building wealth long term multifamily boom.

[00:11:41] [SPEAKER_00]: One of the biggest, best vehicles to do that.

[00:11:43] [SPEAKER_00]: The second one, get into the community.

[00:11:45] [SPEAKER_00]: Find out what the community needs in multifamily.

[00:11:48] [SPEAKER_00]: What are they struggling in that adventure?

[00:11:50] [SPEAKER_00]: The third one, find the problem.

[00:11:52] [SPEAKER_00]: I think the problem itself in multifamily is where do I find the money?

[00:11:56] [SPEAKER_00]: How do I start?

[00:11:57] [SPEAKER_00]: Well, there's syndication.

[00:11:58] [SPEAKER_00]: There's creative financing.

[00:11:59] [SPEAKER_00]: There's the community itself.

[00:12:01] [SPEAKER_00]: There's so many different strategies you can learn.

[00:12:03] [SPEAKER_00]: And the fourth one, offer the solution.

[00:12:05] [SPEAKER_00]: Well, Jake and Gino is the solution.

[00:12:07] [SPEAKER_00]: The students have closed over 80,000 units.

[00:12:10] [SPEAKER_00]: We've got one of the best coaching programs out there.

[00:12:12] [SPEAKER_00]: We are premier multifamily community.

[00:12:14] [SPEAKER_00]: And if you follow that framework and anything that you're trying to accomplish in life, is it going to be easy?

[00:12:19] [SPEAKER_00]: Absolutely not.

[00:12:21] [SPEAKER_00]: But that is what entrepreneurship is all about.

[00:12:24] [SPEAKER_00]: Finding a solution, creating value.

[00:12:26] [SPEAKER_00]: You're not chasing money.

[00:12:28] [SPEAKER_00]: You're chasing opportunity.

[00:12:30] [SPEAKER_00]: And guess what?

[00:12:30] [SPEAKER_00]: The more opportunity you have, money is the result.

[00:12:33] [SPEAKER_00]: Money will just end up showing up.

[00:12:35] [SPEAKER_00]: So I think that's important.

[00:12:36] [SPEAKER_00]: I'd love to share another story with you Alex really quick if I could because I think this highlight real quick.

[00:12:41] [SPEAKER_01]: I think if I can just mention something back to that point, I do want to hear that for sure.

[00:12:45] [SPEAKER_01]: I just want to mention like it's not it's not easy, but it's worth it.

[00:12:48] [SPEAKER_01]: Right.

[00:12:49] [SPEAKER_01]: And there are some sacrifices you made like when I first got started.

[00:12:52] [SPEAKER_01]: I remember my brother who's he loves his corporate job works in corporate, but I was about a year into pod match and he's like, man, it must be really nice to work whenever you want.

[00:12:59] [SPEAKER_01]: I'm like, I can work whenever I want, but I have to work.

[00:13:01] [SPEAKER_01]: I'm like, that's what you don't understand.

[00:13:03] [SPEAKER_01]: You're taking a week vacation.

[00:13:04] [SPEAKER_01]: I don't do a week vacation right now.

[00:13:06] [SPEAKER_01]: So to the point, I just think that you really you went through that.

[00:13:09] [SPEAKER_01]: I think that's super important for us all to remember like this.

[00:13:11] [SPEAKER_01]: Everyone doesn't do this because it's not easy and we're not all wired for it.

[00:13:14] [SPEAKER_01]: But anyway, sorry, continue your story.

[00:13:15] [SPEAKER_01]: I'd love to hear it.

[00:13:16] [SPEAKER_00]: No, not at all.

[00:13:17] [SPEAKER_00]: And it really piggybacks off of what you're saying why you started pod match.

[00:13:21] [SPEAKER_00]: I took the opposite approach when I opened the restaurant back in 1995.

[00:13:25] [SPEAKER_00]: I didn't open the restaurant.

[00:13:27] [SPEAKER_00]: And this is the reason why ultimately I didn't feel like I was in alignment.

[00:13:30] [SPEAKER_00]: It didn't fit my core values.

[00:13:31] [SPEAKER_00]: I opened the restaurant to provide for my family.

[00:13:34] [SPEAKER_00]: That's what most people do when they open a business.

[00:13:35] [SPEAKER_00]: I need to provide for myself and for my family.

[00:13:38] [SPEAKER_00]: And listen, that's a noble gesture.

[00:13:40] [SPEAKER_00]: That's great.

[00:13:41] [SPEAKER_00]: But what the marketplace says they don't care about you.

[00:13:45] [SPEAKER_00]: They care about value.

[00:13:46] [SPEAKER_00]: They care about solutions.

[00:13:47] [SPEAKER_00]: And if I had thought about that at the restaurant and I was doing it down the road,

[00:13:51] [SPEAKER_00]: I was starting to create value.

[00:13:53] [SPEAKER_00]: I just found the better vehicle.

[00:13:54] [SPEAKER_00]: If I had thought about, okay, I'm going to open a restaurant because there's a lot of people who are hungry.

[00:13:58] [SPEAKER_00]: I want to create memories, create relationships, create a beautiful brand and really have that permeate.

[00:14:05] [SPEAKER_00]: Throughout the marketplace, instead of thinking about myself first,

[00:14:08] [SPEAKER_00]: I think the business would have grown.

[00:14:10] [SPEAKER_00]: It would have been a lot more profitable.

[00:14:12] [SPEAKER_00]: And I know there's a lot of small businesses out there that think like that because I was caught up in it

[00:14:16] [SPEAKER_00]: and I was surrounded by a lot of those businesses and is no fault of our own because we're not taught this stuff.

[00:14:22] [SPEAKER_00]: We just thought we hate our jobs.

[00:14:24] [SPEAKER_00]: Let's go start a business because we need to provide for our families.

[00:14:27] [SPEAKER_00]: And that's the blueprint.

[00:14:28] [SPEAKER_00]: And it doesn't sound as if you did that on Podmatch.

[00:14:31] [SPEAKER_00]: That's why it's different.

[00:14:32] [SPEAKER_00]: That's why it's been growing.

[00:14:34] [SPEAKER_00]: It's been expanding.

[00:14:35] [SPEAKER_00]: And that's why you love what you do because you've understood, hey, I'm not doing this to really provide for myself.

[00:14:40] [SPEAKER_00]: I'm trying to provide for all the podcasters out there and all the people who are struggling out there.

[00:14:45] [SPEAKER_00]: And if I can help them as Zig Ziglar says, the more people you help, the better you're going to be off.

[00:14:50] [SPEAKER_00]: So I mean, I commend you.

[00:14:51] [SPEAKER_00]: And I just wanted to share that story because it really aligns with what you've been doing with Podmatch.

[00:14:55] [SPEAKER_01]: You know, that's so good.

[00:14:57] [SPEAKER_01]: I mean, listen, go back and everybody you listen to this, go back and re-listen to that.

[00:15:00] [SPEAKER_01]: That's just so good.

[00:15:02] [SPEAKER_01]: And that's really the essence of it.

[00:15:03] [SPEAKER_01]: Like, it's not about us.

[00:15:04] [SPEAKER_01]: And really a lot of people have been approaching me that are software people that are getting into space.

[00:15:09] [SPEAKER_01]: Like how do I replicate what you do?

[00:15:10] [SPEAKER_01]: I'm like, oh, what's your goal?

[00:15:11] [SPEAKER_01]: My goal is to build it really big and sell it.

[00:15:13] [SPEAKER_01]: I'm like, I'm like, that doesn't, you didn't tell me who you're helping, how you're helping them.

[00:15:18] [SPEAKER_01]: You just want to build it big and sell it, right?

[00:15:20] [SPEAKER_01]: And full disclosure on my end, we have no plans to sell Podmatch or anything that we're doing.

[00:15:25] [SPEAKER_01]: Instead, we just want to double down on how can we serve these people more accurately and better.

[00:15:29] [SPEAKER_01]: And I think it's just so important to remember, like when you're creating a brand,

[00:15:33] [SPEAKER_01]: when you're building a business, whatever it's for, you have to say, hey,

[00:15:35] [SPEAKER_01]: what am I doing this for beyond me, beyond my family?

[00:15:39] [SPEAKER_01]: How is it my contribution to make the world a better place?

[00:15:42] [SPEAKER_01]: Which maybe sounds a little bit weird, but the reality is the businesses that do really well are the ones that can answer that question really well.

[00:15:47] [SPEAKER_00]: Yes, I love that.

[00:15:49] [SPEAKER_00]: Stop back and listen to that again.

[00:15:50] [SPEAKER_00]: And Alex, you bring up an amazing point.

[00:15:53] [SPEAKER_00]: The internet and Instagram has told us that we need to scale up.

[00:15:57] [SPEAKER_00]: It's sexy.

[00:15:58] [SPEAKER_00]: You know, you need to get to 20,000 units.

[00:16:00] [SPEAKER_00]: You need to have a billion dollars in assets on the management.

[00:16:03] [SPEAKER_00]: It's OK if that's not what you want.

[00:16:06] [SPEAKER_00]: You have to understand what your goals are.

[00:16:08] [SPEAKER_00]: And I think building something just to exit out after three or four years, there's nothing wrong with that.

[00:16:12] [SPEAKER_00]: That's actually very difficult and I commend you for doing that.

[00:16:14] [SPEAKER_00]: But then after you've done that, what's the next step?

[00:16:17] [SPEAKER_00]: Is it to build another thing and on the hamster wheel?

[00:16:19] [SPEAKER_00]: Are you trying to create wealth or are you just trying to create a rip for the next three or four years?

[00:16:23] [SPEAKER_00]: And that's it's interesting to understand going back to what your values are.

[00:16:27] [SPEAKER_00]: If you're all about long termism and creating wealth while doing that is not going to create ultimate wealth.

[00:16:33] [SPEAKER_00]: It's going to create a job for you and you're going to continue to be on the hamster wheel.

[00:16:37] [SPEAKER_00]: I really want to know pod match.

[00:16:39] [SPEAKER_00]: You're starting to build it up.

[00:16:41] [SPEAKER_00]: How can real estate investors use it?

[00:16:43] [SPEAKER_00]: Like I'm an investor.

[00:16:44] [SPEAKER_00]: I want to grow my brand.

[00:16:45] [SPEAKER_00]: I want to raise capital.

[00:16:46] [SPEAKER_00]: Give me some tips on starting my own podcast.

[00:16:50] [SPEAKER_01]: Yeah, I won't get into the actual essence of starting a show because that would get obviously, you know,

[00:16:55] [SPEAKER_01]: like we get super like, here's the mic you need.

[00:16:57] [SPEAKER_01]: Here's this.

[00:16:58] [SPEAKER_01]: If you do want that, if you just, if you just Google how to start a podcast buzz sprout,

[00:17:04] [SPEAKER_01]: that's my favorite.

[00:17:05] [SPEAKER_01]: That's how I learned how to podcast and they update it every year.

[00:17:07] [SPEAKER_01]: I learned years ago using that.

[00:17:08] [SPEAKER_01]: So how to start a podcast of Buzz sprout.

[00:17:10] [SPEAKER_01]: If you type that in, they'll give you all like the ins and outs of it.

[00:17:13] [SPEAKER_01]: Quick spoiler.

[00:17:14] [SPEAKER_01]: It's not nearly as difficult as you think it's actually pretty straightforward.

[00:17:17] [SPEAKER_01]: And you know, like you guys have at time recording like 1200.

[00:17:20] [SPEAKER_01]: I don't know.

[00:17:21] [SPEAKER_01]: You have crazy amount of interviews.

[00:17:23] [SPEAKER_01]: Some, some crazy amount of episodes if I'm not mistaken, is that right?

[00:17:25] [SPEAKER_01]: Like you guys have done a lot of them.

[00:17:26] [SPEAKER_00]: We've done a lot.

[00:17:27] [SPEAKER_01]: So you know it's not really as complicated as people make it out to be like, yes,

[00:17:29] [SPEAKER_01]: it can be a lot of work, but getting it spun up and started isn't a lot of work.

[00:17:34] [SPEAKER_01]: Here's the, what I want to go into here is why I think as a real estate investor,

[00:17:38] [SPEAKER_01]: multi-family investor, why you should consider having a podcast.

[00:17:42] [SPEAKER_01]: The main reason I'd say unless you plan on doing something like Jake and genome,

[00:17:45] [SPEAKER_01]: like getting into the education side of things.

[00:17:47] [SPEAKER_01]: If it's strictly to how can this really impact my business?

[00:17:51] [SPEAKER_01]: It's a relationship builder.

[00:17:52] [SPEAKER_01]: One of my friends here in Jacksonville, he always says he's never been good at

[00:17:56] [SPEAKER_01]: golf and he really despises it apparently.

[00:17:59] [SPEAKER_01]: And he says, my golf is my podcast.

[00:18:01] [SPEAKER_01]: He's like, it's where you can go and have a couple of hour conversation.

[00:18:03] [SPEAKER_01]: I don't have to worry about anything else going on.

[00:18:05] [SPEAKER_01]: I'm like, I like it.

[00:18:06] [SPEAKER_01]: So yeah, he always says like my podcast is the new golf.

[00:18:09] [SPEAKER_01]: And the reason I think that's so important to think about is.

[00:18:12] [SPEAKER_01]: Here's the thing.

[00:18:12] [SPEAKER_01]: If you're getting into this and there's someone in your city that's a city

[00:18:15] [SPEAKER_01]: planner, someone on the council.

[00:18:17] [SPEAKER_01]: Someone that you want to meet.

[00:18:18] [SPEAKER_01]: If you say, Hey, can I get coffee with you?

[00:18:20] [SPEAKER_01]: Everyone else has asked him that that same week.

[00:18:22] [SPEAKER_01]: Just that same week.

[00:18:23] [SPEAKER_01]: Everyone else who's in your same boat has asked him that.

[00:18:25] [SPEAKER_01]: But if you say, Hey, I got a recording studio.

[00:18:27] [SPEAKER_01]: I'd love to actually capture some of your story and what made you so

[00:18:29] [SPEAKER_01]: passionate about for me, Jacksonville, Florida, right?

[00:18:32] [SPEAKER_01]: When was you so passionate about Jacksonville, Florida?

[00:18:33] [SPEAKER_01]: I'd love to talk to you about that.

[00:18:35] [SPEAKER_01]: And we can go to my recording studio if you want, or we can record

[00:18:38] [SPEAKER_01]: remote however he wants it.

[00:18:39] [SPEAKER_01]: We can get some of the content out there.

[00:18:40] [SPEAKER_01]: I just love to hear more about how you got where you are.

[00:18:43] [SPEAKER_01]: Guaranteed you're the only person asking them that everyone else wants coffee.

[00:18:45] [SPEAKER_01]: You're the one who wants to actually capture this story.

[00:18:48] [SPEAKER_01]: And to kind of give an overview of what this looks like, I got a friend

[00:18:51] [SPEAKER_01]: here in Jacksonville, Florida, who I think has done this really well.

[00:18:53] [SPEAKER_01]: He's a realtor and he's always looking to build those connections.

[00:18:56] [SPEAKER_01]: And he started a podcast called This is Jax.

[00:18:59] [SPEAKER_01]: And it's just capturing people's stories who have moved to Jacksonville

[00:19:02] [SPEAKER_01]: what they love about it.

[00:19:03] [SPEAKER_01]: And he's a realtor at the same time.

[00:19:04] [SPEAKER_01]: He's also saying, here's what I'm seeing in the market here in Jacksonville.

[00:19:07] [SPEAKER_01]: And he has built some of the most incredible connections that there

[00:19:10] [SPEAKER_01]: is no way he'd ever have access to while making it valuable for

[00:19:14] [SPEAKER_01]: whoever gets to listen to this.

[00:19:16] [SPEAKER_01]: And I think that that is a great, a great opportunity that we have

[00:19:20] [SPEAKER_01]: to do some brand building in a really unique way.

[00:19:22] [SPEAKER_00]: Alex Sanfilippo says on this podcast that podcasting is the new book.

[00:19:27] [SPEAKER_00]: You don't have to write a book, folks.

[00:19:29] [SPEAKER_00]: You can actually use a podcast and transcribe your podcast

[00:19:33] [SPEAKER_00]: and get your book from your podcast.

[00:19:34] [SPEAKER_00]: So I think you can kill two birds with one stone.

[00:19:36] [SPEAKER_00]: And I 100% agree.

[00:19:38] [SPEAKER_00]: I don't think I've ever had that opportunity to say, well,

[00:19:42] [SPEAKER_00]: if I'm a realtor and I want to take someone out for a cup of coffee,

[00:19:46] [SPEAKER_00]: jump my podcast.

[00:19:47] [SPEAKER_00]: That is, I love that.

[00:19:48] [SPEAKER_00]: That is phenomenal.

[00:19:49] [SPEAKER_00]: But what makes a successful podcast when you're starting a podcast,

[00:19:52] [SPEAKER_00]: Jake and Gino started a podcast seven years ago.

[00:19:54] [SPEAKER_00]: It's because we thought it was cool.

[00:19:56] [SPEAKER_00]: Let's start a podcast.

[00:19:57] [SPEAKER_00]: We didn't have any type of persona.

[00:19:59] [SPEAKER_00]: We didn't have any type of business plan.

[00:20:01] [SPEAKER_00]: We didn't have any idea of why we were starting it.

[00:20:03] [SPEAKER_00]: Was it raising capital?

[00:20:04] [SPEAKER_00]: Was it for education?

[00:20:06] [SPEAKER_00]: Was it just two guys talking about real estate to this day?

[00:20:09] [SPEAKER_00]: I don't know why we started it.

[00:20:10] [SPEAKER_00]: We just did.

[00:20:11] [SPEAKER_00]: If you're going to start one, put me in the mindset of, you know,

[00:20:14] [SPEAKER_00]: how should I start it?

[00:20:16] [SPEAKER_00]: Like, you know, the structure of the show, who should I be targeting?

[00:20:19] [SPEAKER_00]: What makes a successful podcast?

[00:20:21] [SPEAKER_01]: Yeah.

[00:20:21] [SPEAKER_01]: First off, it is cool.

[00:20:22] [SPEAKER_01]: I just got to say it.

[00:20:23] [SPEAKER_01]: It is cool.

[00:20:24] [SPEAKER_01]: I don't think that's reason enough to start.

[00:20:26] [SPEAKER_01]: But by the way, you've interviewed some cool people.

[00:20:28] [SPEAKER_01]: I mean, like even today, I was just listening to like a handful of this.

[00:20:30] [SPEAKER_01]: I'm not going to go through them all, but like I even wrote down

[00:20:32] [SPEAKER_01]: some of the names and stuff, just like some incredible people.

[00:20:34] [SPEAKER_01]: You guys have had opportunities to meet and have conversation with it.

[00:20:37] [SPEAKER_01]: Again, if you didn't have the cool podcast,

[00:20:39] [SPEAKER_01]: you wouldn't have those opportunities necessarily.

[00:20:41] [SPEAKER_01]: I'm not trying to sell you short at all.

[00:20:43] [SPEAKER_01]: It just gave you a common bond that you can say, hey, we can actually talk.

[00:20:45] [SPEAKER_01]: There's a reason for us to talk.

[00:20:47] [SPEAKER_01]: And so again, podcasts are cool, but what makes one successful?

[00:20:50] [SPEAKER_01]: The first thing that you guys have nailed by the way is keeping consistent.

[00:20:55] [SPEAKER_01]: You'd be shocked at how many people don't consistently podcast.

[00:20:59] [SPEAKER_01]: And I have an industry report that I help keep up with and stuff like that

[00:21:03] [SPEAKER_01]: to kind of track who's sticking with podcasting.

[00:21:05] [SPEAKER_01]: And believe it or not, less than 50% of people who start a podcast

[00:21:09] [SPEAKER_01]: make it to even just eight episodes.

[00:21:11] [SPEAKER_01]: Really?

[00:21:12] [SPEAKER_01]: Meaningful track.

[00:21:12] [SPEAKER_01]: Yeah.

[00:21:13] [SPEAKER_01]: In that wild like less than half make it to eight episodes.

[00:21:16] [SPEAKER_01]: And here's the, no one knows the first eight episodes that has helped people

[00:21:19] [SPEAKER_01]: like those are for you.

[00:21:20] [SPEAKER_01]: Someone will go back and listen to them, but it's going to be very rare

[00:21:22] [SPEAKER_01]: that you get serious traction before that.

[00:21:24] [SPEAKER_01]: As a matter of fact, I find that the line for an independent podcast

[00:21:28] [SPEAKER_01]: seems to be about 100 episodes, which you're doing one a week.

[00:21:30] [SPEAKER_01]: That's two years of work before it really starts taking traction.

[00:21:33] [SPEAKER_01]: And listen, just like entrepreneurship podcasting takes work.

[00:21:37] [SPEAKER_01]: So it's not like a silver bullet where you're like, start a podcast today

[00:21:39] [SPEAKER_01]: and tomorrow Gino is coming on your show, right?

[00:21:42] [SPEAKER_01]: Like it doesn't necessarily work like that.

[00:21:44] [SPEAKER_01]: Like you have to work your way to it just like it with an entrepreneur

[00:21:46] [SPEAKER_01]: being an entrepreneur.

[00:21:47] [SPEAKER_01]: But the first thing I say that leads to a truly successful podcast

[00:21:50] [SPEAKER_01]: is one committing to being consistent.

[00:21:53] [SPEAKER_01]: I tell people commit to two and a half years and just see what happens.

[00:21:56] [SPEAKER_01]: Like does it, does it work?

[00:21:57] [SPEAKER_01]: Like do you hit two and a half years and like you're like,

[00:21:59] [SPEAKER_01]: okay, I've got some traction here.

[00:22:01] [SPEAKER_01]: And at the end of the day, I also think that traction, that idea,

[00:22:04] [SPEAKER_01]: and you kind of shared out social media earlier is kind of up for debate.

[00:22:09] [SPEAKER_01]: Here's the thing, if you have a really specific podcast like Jacksonville, Florida,

[00:22:13] [SPEAKER_01]: right, you're not going to have people listening all over the world

[00:22:15] [SPEAKER_01]: and you wouldn't want that because then it's going to ruin all your data,

[00:22:18] [SPEAKER_01]: your analytics and all that because it's just quote unquote,

[00:22:20] [SPEAKER_01]: lots of people listening.

[00:22:21] [SPEAKER_01]: What you want is just the specific people that are in your niche.

[00:22:24] [SPEAKER_01]: Now it leads me to the next thing I think that makes a great podcast

[00:22:26] [SPEAKER_01]: is actually having a niche, having something that you focus on.

[00:22:29] [SPEAKER_01]: Like I love that, you know, that you and Jake focus on multifamily investing,

[00:22:33] [SPEAKER_01]: like entrepreneurs strictly wanting to be in that space.

[00:22:36] [SPEAKER_01]: Like that is a true niche.

[00:22:37] [SPEAKER_01]: And some people might tell you, well, man, if you just go like investing

[00:22:40] [SPEAKER_01]: in general, you get more people listening.

[00:22:43] [SPEAKER_01]: Maybe, but much less focused, much less on a topic that you can actually serve on.

[00:22:49] [SPEAKER_01]: And so my thing again, stay consistent,

[00:22:51] [SPEAKER_01]: but also find the real niche that you can get into.

[00:22:54] [SPEAKER_01]: So if you're like, I'm going to start a podcast,

[00:22:55] [SPEAKER_01]: like what is it that you're going to show up and serve with that someone else isn't.

[00:22:59] [SPEAKER_01]: And there's so many ideas here.

[00:23:01] [SPEAKER_01]: I'll just riff one real quick again, Jackson, Florida, I live near the ocean.

[00:23:04] [SPEAKER_01]: Right. And, you know, you, I think you live probably close to the ocean as well.

[00:23:07] [SPEAKER_01]: Right.

[00:23:08] [SPEAKER_01]: And here's the thing they're surfing like crazy out here.

[00:23:10] [SPEAKER_01]: If I made a local surfing podcast,

[00:23:13] [SPEAKER_01]: I don't think there are any of them here like Jacksonville, Florida surfers.

[00:23:17] [SPEAKER_01]: I bet it would do really well among a few thousand people

[00:23:19] [SPEAKER_01]: that are really passionate about surf every morning.

[00:23:22] [SPEAKER_01]: I come out with the surf report.

[00:23:23] [SPEAKER_01]: I come out with the storms we're going to see this year.

[00:23:25] [SPEAKER_01]: Right. Like I come out with all that type of stuff and I'm not a surfer.

[00:23:27] [SPEAKER_01]: And then here's the thing, if I wanted to monetize that podcast,

[00:23:30] [SPEAKER_01]: I'd go find a custom surfboard builder and tell them,

[00:23:32] [SPEAKER_01]: Hey, anyone I send your way, I want 20% of that.

[00:23:35] [SPEAKER_01]: Right.

[00:23:35] [SPEAKER_01]: And like, not that we're getting into the monetization stuff and really your best,

[00:23:38] [SPEAKER_01]: your best course for monetization is your own product, your own service.

[00:23:41] [SPEAKER_01]: But I just kind of shared something that's like,

[00:23:42] [SPEAKER_01]: that's a small audience in a real niche that you could actually probably turn into a real,

[00:23:47] [SPEAKER_01]: a real entrepreneurial venture if you wanted to.

[00:23:49] [SPEAKER_00]: Yeah. That's a great idea.

[00:23:50] [SPEAKER_00]: I love that.

[00:23:50] [SPEAKER_00]: So consistency, niche focus, anything else we should be doing.

[00:23:54] [SPEAKER_01]: Yeah. Take some pride in the quality of it as well.

[00:23:58] [SPEAKER_01]: Like right now, Gina and I are recording in a really high quality recording studio

[00:24:02] [SPEAKER_01]: and it doesn't cost a lot of money to have this,

[00:24:05] [SPEAKER_01]: but a lot of people are just like, what's the cheapest or free option?

[00:24:08] [SPEAKER_01]: And you get what you pay for, right? Or that you don't pay for.

[00:24:11] [SPEAKER_01]: And you want to be a great experience.

[00:24:13] [SPEAKER_01]: There's been many shows I've stopped listening to because the experience wasn't good.

[00:24:16] [SPEAKER_01]: The quality of the audio or even the video in some cases,

[00:24:20] [SPEAKER_01]: it just didn't really work well for me.

[00:24:23] [SPEAKER_01]: So in the car, it was hard to listen to her on running.

[00:24:25] [SPEAKER_01]: It's like I'm always pulling my phone to turn it up and down.

[00:24:27] [SPEAKER_01]: Those type of things you don't want to do a lot of.

[00:24:29] [SPEAKER_01]: So have some pride at the beginning.

[00:24:31] [SPEAKER_01]: And none of that stuff is difficult.

[00:24:33] [SPEAKER_01]: What I'm saying here is just be willing to invest a little bit.

[00:24:35] [SPEAKER_01]: And again, it's not a lot of money, but don't look for all the free options

[00:24:38] [SPEAKER_01]: say, okay, what's going to get me a good baseline?

[00:24:40] [SPEAKER_01]: I think my entire setup here from like just video audio and this,

[00:24:45] [SPEAKER_01]: I think I paid like maybe $400 for it and I consider it my forever gear.

[00:24:49] [SPEAKER_01]: It's good. No one's ever going to be like, man,

[00:24:51] [SPEAKER_01]: I wish your quality audio and video was better.

[00:24:53] [SPEAKER_01]: Like it's high enough quality that's working well.

[00:24:55] [SPEAKER_01]: So I think again, have some pride in what you do.

[00:24:57] [SPEAKER_01]: Really think about like, okay,

[00:24:58] [SPEAKER_01]: what can I do as a baseline to make this thing sound really good for people?

[00:25:02] [SPEAKER_00]: To play devil's advocate before we go to the commercial break.

[00:25:05] [SPEAKER_00]: Don't use that as an excuse.

[00:25:07] [SPEAKER_00]: Well, I don't know how I'm going to look.

[00:25:09] [SPEAKER_00]: I don't know how I'm going to sound.

[00:25:11] [SPEAKER_00]: The first, I don't say a couple hundred shows were not really that good

[00:25:15] [SPEAKER_00]: from Jake and Gino.

[00:25:16] [SPEAKER_00]: We met Brandon Turner on a podcast and he had his Sony 6400 camera

[00:25:20] [SPEAKER_00]: and Jake being the growth mindset was like, dude, we need that camera.

[00:25:24] [SPEAKER_00]: By the way, what's your mic?

[00:25:25] [SPEAKER_00]: So don't use it as an excuse.

[00:25:27] [SPEAKER_00]: And maybe you record the first 10 or 15 and maybe don't launch them

[00:25:31] [SPEAKER_00]: because, you know, like the quality, but you get better,

[00:25:33] [SPEAKER_00]: but put them out there.

[00:25:34] [SPEAKER_00]: It's okay that you put them out there and it's all about timing

[00:25:37] [SPEAKER_00]: and testing.

[00:25:38] [SPEAKER_00]: You will get better.

[00:25:39] [SPEAKER_00]: You will learn if you go on Alex's website on pod match.

[00:25:43] [SPEAKER_00]: There's a lot of people there that are already podcasting.

[00:25:45] [SPEAKER_00]: You can start getting on their shows, asking them what they're using.

[00:25:49] [SPEAKER_00]: So don't use that as an excuse for a hundred bucks.

[00:25:51] [SPEAKER_00]: Even if you've got to spend $4000 in the long run,

[00:25:54] [SPEAKER_00]: if you get one client from that and you're able to build the business,

[00:25:58] [SPEAKER_00]: it's so worth it.

[00:26:00] [SPEAKER_00]: Let's take a quick time out to hear from our sponsor.

[00:26:56] [SPEAKER_00]: Now, Alex, the podcasting is amazing.

[00:27:00] [SPEAKER_00]: And I was wondering if we could go into the branding aspect of it a little bit real quick.

[00:27:04] [SPEAKER_00]: I love the stories you tell.

[00:27:05] [SPEAKER_00]: Can you talk a little bit about storytelling and about making a podcast

[00:27:09] [SPEAKER_00]: more entertaining?

[00:27:10] [SPEAKER_00]: Because I think the thing that we get caught up in is,

[00:27:12] [SPEAKER_00]: we're all about education.

[00:27:14] [SPEAKER_00]: Cash on cash returns, cap rates, how much did this deal cost?

[00:27:18] [SPEAKER_00]: And we get lost in IRR and all these things that we think that are important,

[00:27:22] [SPEAKER_00]: but when you're driving in your car or you're on your treadmill

[00:27:25] [SPEAKER_00]: or you're taking a walk trying to get some golf balls,

[00:27:27] [SPEAKER_00]: it can get really painful listening.

[00:27:29] [SPEAKER_00]: How do you make it entertaining as well as being educational?

[00:27:33] [SPEAKER_01]: Yeah.

[00:27:34] [SPEAKER_01]: And finding the interstate between those two things is so important.

[00:27:37] [SPEAKER_01]: I actually learned this from somebody you just referenced,

[00:27:38] [SPEAKER_01]: Brandon Turner's a personal friend of mine.

[00:27:40] [SPEAKER_01]: And he one time told me, he's like, hey man,

[00:27:42] [SPEAKER_01]: it needs to be entertaining but also educational.

[00:27:46] [SPEAKER_01]: And he's like, it can't be one or the other because it just loses its depth

[00:27:49] [SPEAKER_01]: or it just becomes really like make your eyes roll back, right?

[00:27:52] [SPEAKER_01]: So it's so important we figured that out.

[00:27:54] [SPEAKER_01]: And for me, I think about my upbringing.

[00:27:57] [SPEAKER_01]: I was brought up in church, still a church guy.

[00:27:59] [SPEAKER_01]: And sometimes I can't remember the points that the pastor makes,

[00:28:03] [SPEAKER_01]: but I can always remember the stories.

[00:28:04] [SPEAKER_01]: I can even go back 10 years and remember the story.

[00:28:07] [SPEAKER_01]: And typically if I can tie this story to the main point,

[00:28:10] [SPEAKER_01]: I can remember the main point as well.

[00:28:12] [SPEAKER_01]: And that is not something that's uncommon.

[00:28:15] [SPEAKER_01]: Most of us are wired that way.

[00:28:16] [SPEAKER_01]: There's few of us have that type of memory.

[00:28:18] [SPEAKER_01]: They can just remember everything, right?

[00:28:19] [SPEAKER_01]: But most of us are wired to remember a story because it draws us in.

[00:28:23] [SPEAKER_01]: And if you can connect the point to it, it's so important.

[00:28:25] [SPEAKER_01]: And so I'm a work in progress,

[00:28:27] [SPEAKER_01]: but I think it is so important that we share stories along the way

[00:28:32] [SPEAKER_01]: with what we've got going on, right?

[00:28:34] [SPEAKER_01]: And then at the same time, tie the point to it or tie like,

[00:28:37] [SPEAKER_01]: okay, here's the point.

[00:28:38] [SPEAKER_01]: Here's the story that goes along with it.

[00:28:39] [SPEAKER_01]: Here's the point again.

[00:28:40] [SPEAKER_01]: Find any way to do it that's comfortable for you,

[00:28:42] [SPEAKER_01]: but it's got to be some entertainment.

[00:28:44] [SPEAKER_01]: And, you know, that's one of the reasons I like your podcast.

[00:28:47] [SPEAKER_01]: I think you do it really well.

[00:28:47] [SPEAKER_01]: You had Renee Rodriguez on and it was a lot of data.

[00:28:53] [SPEAKER_01]: Like it was a lot,

[00:28:54] [SPEAKER_01]: but you guys did a good job and so did Renee about bringing stories

[00:28:57] [SPEAKER_01]: into it to make it actually stick.

[00:29:00] [SPEAKER_01]: Cause if you took all the stories out and just made,

[00:29:02] [SPEAKER_01]: okay, now it's only a 20 minute episode, right?

[00:29:04] [SPEAKER_01]: It was all the data points.

[00:29:06] [SPEAKER_01]: I'd be like, what is this guy talking about?

[00:29:08] [SPEAKER_01]: You know, like this is so much like how do I apply this?

[00:29:10] [SPEAKER_01]: Right?

[00:29:11] [SPEAKER_01]: But he shared his own story on that podcast,

[00:29:12] [SPEAKER_01]: which I recommend everyone go back and go and listen to that one.

[00:29:15] [SPEAKER_01]: Super good.

[00:29:16] [SPEAKER_01]: He shares his own story about losing over 100 pounds

[00:29:18] [SPEAKER_01]: and like how he carried that pack.

[00:29:20] [SPEAKER_01]: And he's like, this is like the weight I lost, right?

[00:29:22] [SPEAKER_01]: And like it really reinforced the point of like,

[00:29:24] [SPEAKER_01]: oh, maintaining that weight is important for your longevity,

[00:29:26] [SPEAKER_01]: especially if you want to live in active lifestyle.

[00:29:28] [SPEAKER_01]: And like that was his point.

[00:29:29] [SPEAKER_01]: But if you would have just said,

[00:29:31] [SPEAKER_01]: maintain your weight for by living an active lifestyle,

[00:29:33] [SPEAKER_01]: you're going to thank yourself later.

[00:29:34] [SPEAKER_01]: If he just said that,

[00:29:35] [SPEAKER_01]: I wouldn't have even remembered this point that I just shared.

[00:29:38] [SPEAKER_01]: So I think it's so important we find a way to make it entertaining.

[00:29:41] [SPEAKER_01]: And at the same time, again, making it educational as well,

[00:29:44] [SPEAKER_01]: but trying not to make it go too long.

[00:29:47] [SPEAKER_01]: What I've been realizing in podcasting is that less can

[00:29:50] [SPEAKER_01]: sometimes be more or not always.

[00:29:51] [SPEAKER_01]: Some people have long form shows,

[00:29:53] [SPEAKER_01]: but if you can keep it a little bit shorter while keeping it entertaining

[00:29:55] [SPEAKER_01]: just on one singular topic,

[00:29:57] [SPEAKER_01]: do another episode with something else.

[00:29:59] [SPEAKER_01]: And that takes time.

[00:30:00] [SPEAKER_01]: It takes expertise.

[00:30:01] [SPEAKER_01]: But the more you can do that,

[00:30:02] [SPEAKER_01]: especially if it's like a solo podcast,

[00:30:04] [SPEAKER_01]: man, I'm telling you like that.

[00:30:05] [SPEAKER_01]: That's the power of it.

[00:30:06] [SPEAKER_01]: So yeah, storytelling, super important.

[00:30:08] [SPEAKER_01]: And just think about your own stories or bring people on that,

[00:30:11] [SPEAKER_01]: you know, have that story and always remember,

[00:30:12] [SPEAKER_01]: okay, we got to tell the story to reinforce the education

[00:30:15] [SPEAKER_01]: that we're providing.

[00:30:17] [SPEAKER_00]: Renee Rodriguez on that show shared a story

[00:30:19] [SPEAKER_00]: about a person who is just sitting there.

[00:30:23] [SPEAKER_00]: And this relates to anybody listening to this.

[00:30:25] [SPEAKER_00]: When we're a little comfortable in life,

[00:30:26] [SPEAKER_00]: and he said there was a man on a boat

[00:30:28] [SPEAKER_00]: and he was heading towards Niagara Falls.

[00:30:31] [SPEAKER_00]: And he didn't have a motor and he didn't have oars.

[00:30:34] [SPEAKER_00]: And he said, what do you call that man?

[00:30:36] [SPEAKER_00]: Well, you call that man or woman screwed.

[00:30:39] [SPEAKER_00]: He said, that's not the tragedy of the story.

[00:30:42] [SPEAKER_00]: The tragedy is if someone had told that person

[00:30:46] [SPEAKER_00]: a few hundred yards upstream

[00:30:48] [SPEAKER_00]: to say, hey, up downstream, you've got troubles.

[00:30:53] [SPEAKER_00]: Get ready, get a boat, get an oar,

[00:30:56] [SPEAKER_00]: get a motor and get yourself out of harm's way.

[00:30:59] [SPEAKER_00]: And that's how most of us think.

[00:31:00] [SPEAKER_00]: Most of us live life by saying, hey, it'll happen in the future.

[00:31:03] [SPEAKER_00]: I don't have to worry about it.

[00:31:04] [SPEAKER_00]: I don't have to worry about it.

[00:31:05] [SPEAKER_00]: And I think if you can picture yourself in that boat

[00:31:07] [SPEAKER_00]: heading towards Niagara Falls

[00:31:08] [SPEAKER_00]: and you've got the ability to take action today.

[00:31:12] [SPEAKER_00]: Well, what are you waiting for?

[00:31:13] [SPEAKER_00]: Are you waiting for the falls where you have no plan?

[00:31:16] [SPEAKER_00]: You have nothing and you're going to go over the falls

[00:31:18] [SPEAKER_00]: or you have the ability to do that today.

[00:31:20] [SPEAKER_00]: So he is a master of communication,

[00:31:22] [SPEAKER_00]: the way he amplifies his message.

[00:31:23] [SPEAKER_00]: And also I agree 100% with you.

[00:31:26] [SPEAKER_00]: Grow's a great show.

[00:31:27] [SPEAKER_00]: It was an excellent podcast.

[00:31:28] [SPEAKER_00]: Now, Podmatch, how have you built it

[00:31:32] [SPEAKER_00]: and how does it help people, I guess, get on more shows

[00:31:35] [SPEAKER_00]: and even to build their own podcast?

[00:31:37] [SPEAKER_01]: Yeah, so it's all custom code.

[00:31:40] [SPEAKER_01]: So right when I got started,

[00:31:42] [SPEAKER_01]: I have a close personal friend of mine.

[00:31:44] [SPEAKER_01]: He's been a friend for years.

[00:31:45] [SPEAKER_01]: We were in each other's weddings

[00:31:46] [SPEAKER_01]: and like 2011 and 2012 or something like that.

[00:31:49] [SPEAKER_01]: And so we've known each other for a long time.

[00:31:50] [SPEAKER_01]: He's a software guy.

[00:31:51] [SPEAKER_01]: So I called him up when I had this idea

[00:31:54] [SPEAKER_01]: and basically what I wrote out for everybody

[00:31:55] [SPEAKER_01]: was like, okay, what is this Podmatch thing?

[00:31:57] [SPEAKER_01]: It's a way to connect podcast guests

[00:31:58] [SPEAKER_01]: and hosts for interviews.

[00:31:59] [SPEAKER_01]: It works really similar to how a dating app

[00:32:01] [SPEAKER_01]: connects people for dates,

[00:32:02] [SPEAKER_01]: but instead of connecting for dates,

[00:32:03] [SPEAKER_01]: this connects for podcast interviews.

[00:32:04] [SPEAKER_01]: So if Gina wanted to be a guest

[00:32:05] [SPEAKER_01]: and talk on shows about multifamily investing,

[00:32:08] [SPEAKER_01]: it'd find a podcast host saying,

[00:32:10] [SPEAKER_01]: that's the type of guest I'm looking for

[00:32:11] [SPEAKER_01]: and would automatically make that connection

[00:32:12] [SPEAKER_01]: or vice versa as well.

[00:32:13] [SPEAKER_01]: And we connected through Podmatch,

[00:32:15] [SPEAKER_01]: which was really cool.

[00:32:16] [SPEAKER_01]: So, which I always appreciate.

[00:32:18] [SPEAKER_01]: So that was the idea behind it.

[00:32:19] [SPEAKER_01]: So I pitched this idea to this friend

[00:32:21] [SPEAKER_01]: and he loved it.

[00:32:22] [SPEAKER_01]: So we did the right thing

[00:32:24] [SPEAKER_01]: and immediately called a lawyer

[00:32:26] [SPEAKER_01]: and said, draft us up some paperwork.

[00:32:27] [SPEAKER_01]: Let's make this thing official, right?

[00:32:29] [SPEAKER_01]: Cause that's what you do.

[00:32:30] [SPEAKER_01]: That's how you protect your friendship

[00:32:31] [SPEAKER_01]: and your business.

[00:32:31] [SPEAKER_01]: So we did that legally

[00:32:32] [SPEAKER_01]: and we just kind of hit the ground running.

[00:32:34] [SPEAKER_01]: So we built it totally custom from day one.

[00:32:36] [SPEAKER_01]: And the whole idea once again

[00:32:38] [SPEAKER_01]: is can we make that connection

[00:32:39] [SPEAKER_01]: between guest and host faster,

[00:32:40] [SPEAKER_01]: but also streamline the administration between it.

[00:32:43] [SPEAKER_01]: And so something Geno said a little while ago,

[00:32:44] [SPEAKER_01]: which I think is so important.

[00:32:45] [SPEAKER_01]: If you're like, hey, I think I want to do this podcasting thing.

[00:32:48] [SPEAKER_01]: Please start on the guest side.

[00:32:49] [SPEAKER_01]: Try two or three episodes and see if you like it.

[00:32:52] [SPEAKER_01]: I find some people are like, this is miserable.

[00:32:54] [SPEAKER_01]: I'm like, great, you just saved yourself a ton of time

[00:32:56] [SPEAKER_01]: by not going and launching your own show

[00:32:58] [SPEAKER_01]: if you don't like it, right?

[00:32:59] [SPEAKER_01]: But the reality is you might find, okay, I love this.

[00:33:02] [SPEAKER_01]: I'm hooked.

[00:33:02] [SPEAKER_01]: I want to do more of it.

[00:33:03] [SPEAKER_01]: That's when you go start a show.

[00:33:04] [SPEAKER_01]: And again, I shared like how to start

[00:33:06] [SPEAKER_01]: a podcast by Sprout.

[00:33:08] [SPEAKER_01]: That's the best guide I've ever found.

[00:33:10] [SPEAKER_01]: That's how I learned.

[00:33:11] [SPEAKER_01]: And once you have a show,

[00:33:12] [SPEAKER_01]: you can add to Podmatch in a matter of minutes

[00:33:14] [SPEAKER_01]: and start finding guests and connecting with people

[00:33:16] [SPEAKER_01]: that are outside of your network.

[00:33:17] [SPEAKER_01]: And I really like expanding beyond a network and podcasting.

[00:33:20] [SPEAKER_01]: That's why one of the main reasons behind Podmatch

[00:33:22] [SPEAKER_01]: is because your network is who you already know,

[00:33:26] [SPEAKER_01]: but you want to expand that so you can introduce

[00:33:27] [SPEAKER_01]: more people into your network, right?

[00:33:29] [SPEAKER_01]: And so I think it's a beautiful way to be able to do that.

[00:33:31] [SPEAKER_01]: But that was the whole idea behind it.

[00:33:33] [SPEAKER_01]: That's how we've been able to develop it.

[00:33:34] [SPEAKER_01]: So there's three partners, me, my wife is another one

[00:33:37] [SPEAKER_01]: and Jesse, and I guess if we had to have roles,

[00:33:39] [SPEAKER_01]: I'd be probably CEO, at least should be COO

[00:33:43] [SPEAKER_01]: and Jesse CTO, right?

[00:33:45] [SPEAKER_01]: Like if we had to have like traditional roles in it,

[00:33:46] [SPEAKER_01]: that's kind of where we fall into play.

[00:33:48] [SPEAKER_01]: And we've had a blast.

[00:33:49] [SPEAKER_01]: It's been a ton of fun doing this.

[00:33:51] [SPEAKER_00]: Now I know when you launched it, everything was perfect.

[00:33:53] [SPEAKER_00]: All the bells and whistles, maybe not.

[00:33:56] [SPEAKER_00]: How has it evolved in the last few years?

[00:33:58] [SPEAKER_00]: Because it's almost like when you launch a website,

[00:34:00] [SPEAKER_00]: there's so many errors.

[00:34:01] [SPEAKER_00]: There's so many things you didn't see.

[00:34:03] [SPEAKER_00]: There's so many things you learn throughout the process.

[00:34:05] [SPEAKER_00]: How has it evolved since you started it?

[00:34:07] [SPEAKER_01]: When we first launched,

[00:34:09] [SPEAKER_01]: the best advice I got because I tend to be

[00:34:11] [SPEAKER_01]: a little bit of a perfectionist.

[00:34:13] [SPEAKER_01]: And most that's behind me at this point because

[00:34:15] [SPEAKER_01]: I've learned to look for the cues, but naturally left my own accord.

[00:34:18] [SPEAKER_01]: I liked things to be quote unquote perfect,

[00:34:20] [SPEAKER_01]: which means I don't like to do anything

[00:34:22] [SPEAKER_01]: because nothing's ever perfect.

[00:34:23] [SPEAKER_01]: But previously I always had that in my mind,

[00:34:26] [SPEAKER_01]: but a close friend of mine, he wrote a book called Start Ugl.

[00:34:29] [SPEAKER_01]: And the concept of Start Ugl is what launched that MVP,

[00:34:32] [SPEAKER_01]: minimal viable product as fast as possible.

[00:34:34] [SPEAKER_01]: Forget all like the bells and whistles.

[00:34:36] [SPEAKER_01]: Just get it out there and see if it sticks.

[00:34:38] [SPEAKER_01]: And so we took that method.

[00:34:39] [SPEAKER_01]: We launched it.

[00:34:41] [SPEAKER_01]: I pitched the idea to my co-founder Jesse on March 10th, 2020.

[00:34:46] [SPEAKER_01]: And on June 15th, 2020 we launched.

[00:34:48] [SPEAKER_01]: And for a software spin up, that's extremely fast.

[00:34:50] [SPEAKER_01]: Just a few short months.

[00:34:51] [SPEAKER_01]: We didn't have a logo.

[00:34:53] [SPEAKER_01]: I had typos everywhere, but I also had the contact information

[00:34:56] [SPEAKER_01]: of all the people at that conference that I mentioned

[00:34:58] [SPEAKER_01]: like where I got the idea, right?

[00:35:00] [SPEAKER_01]: I had all their contact information.

[00:35:01] [SPEAKER_01]: So I asked all them, hey, test this.

[00:35:02] [SPEAKER_01]: Tell me if it works.

[00:35:03] [SPEAKER_01]: Tell me if this is what you're looking for.

[00:35:04] [SPEAKER_01]: And I people say, hey, you should really get a logo.

[00:35:07] [SPEAKER_01]: And I would just respond, hey, we'll work on that,

[00:35:09] [SPEAKER_01]: but does it work?

[00:35:11] [SPEAKER_01]: Yeah.

[00:35:11] [SPEAKER_01]: It works really well.

[00:35:12] [SPEAKER_01]: Hey, I found 10 typos.

[00:35:13] [SPEAKER_01]: Great.

[00:35:13] [SPEAKER_01]: I don't want to know about them yet.

[00:35:15] [SPEAKER_01]: Does it work?

[00:35:16] [SPEAKER_01]: And so at the end of the day, we launched this right

[00:35:19] [SPEAKER_01]: because I had learned from people much smarter

[00:35:21] [SPEAKER_01]: than me going before, which is like just starting ugly.

[00:35:23] [SPEAKER_01]: And you mentioned when I mentioned starting a podcast,

[00:35:24] [SPEAKER_01]: I said like invest in some gear.

[00:35:27] [SPEAKER_01]: The better thing to do is just start.

[00:35:28] [SPEAKER_01]: The first time I recorded a podcast,

[00:35:29] [SPEAKER_01]: it was with my cell phone in the car.

[00:35:31] [SPEAKER_01]: Like I didn't even know the good environment to use, right?

[00:35:33] [SPEAKER_01]: But the other day we launched that way.

[00:35:34] [SPEAKER_01]: And what we do after that is what matters.

[00:35:36] [SPEAKER_01]: And what you do after that is what matters in your business

[00:35:38] [SPEAKER_01]: with your podcast, with any venture you get into

[00:35:40] [SPEAKER_01]: is focusing on continuous improvement,

[00:35:43] [SPEAKER_01]: not perfection continuous improvement.

[00:35:45] [SPEAKER_01]: Start as fast as you can.

[00:35:47] [SPEAKER_01]: Here's the thing, like we use Brandon Turner as an example.

[00:35:49] [SPEAKER_01]: He talks about him learning more about real estate investing

[00:35:52] [SPEAKER_01]: when he got his first terrible deal,

[00:35:54] [SPEAKER_01]: which was his first deal, right?

[00:35:55] [SPEAKER_01]: Then he learned with all the books,

[00:35:57] [SPEAKER_01]: all the research everyone has ever talked to you like

[00:35:58] [SPEAKER_01]: you'll learn the most when you hit the ground.

[00:36:00] [SPEAKER_01]: So just hit the ground faster and then focus again

[00:36:02] [SPEAKER_01]: on that continuous improvement.

[00:36:03] [SPEAKER_01]: And that's been our goal because we're very community driven.

[00:36:06] [SPEAKER_01]: We talk to people who use Podmatch and say,

[00:36:08] [SPEAKER_01]: hey, what can we do better?

[00:36:10] [SPEAKER_01]: How can we improve this?

[00:36:11] [SPEAKER_01]: What else would you like to see?

[00:36:13] [SPEAKER_01]: And always just listening to that feedback

[00:36:14] [SPEAKER_01]: and slowly but surely making it a better

[00:36:16] [SPEAKER_01]: and better product for people.

[00:36:18] [SPEAKER_00]: Alex, you've dropped a little nugget.

[00:36:20] [SPEAKER_00]: I would really love to share with everyone

[00:36:21] [SPEAKER_00]: is if you want feedback

[00:36:22] [SPEAKER_00]: and you want people to tell you how much you suck,

[00:36:25] [SPEAKER_00]: you're going to get a lot of that feedback.

[00:36:26] [SPEAKER_00]: Okay, that's so if you ever want to know

[00:36:28] [SPEAKER_00]: if something's good or not, just ask people

[00:36:30] [SPEAKER_00]: and they'll tell you really logo seriously.

[00:36:33] [SPEAKER_00]: Does the damn thing work?

[00:36:34] [SPEAKER_00]: I'm not worried about the minutia

[00:36:36] [SPEAKER_00]: and that's the problem right there.

[00:36:37] [SPEAKER_00]: Most people are so worried about the minutia

[00:36:39] [SPEAKER_00]: and are so tunnel focused.

[00:36:41] [SPEAKER_00]: They don't see the big picture.

[00:36:42] [SPEAKER_00]: They don't see the opportunities

[00:36:44] [SPEAKER_00]: because they're looking at the little things.

[00:36:45] [SPEAKER_00]: Let them look at the little things

[00:36:47] [SPEAKER_00]: while Alex is focusing on the bigger thing,

[00:36:50] [SPEAKER_00]: which is really, really important.

[00:36:51] [SPEAKER_00]: Before we sign off the vision for Podmatch,

[00:36:55] [SPEAKER_00]: what's the vision for your company?

[00:36:56] [SPEAKER_00]: Where do you see yourself in the next few years?

[00:36:58] [SPEAKER_01]: Yeah, without vision, people perish.

[00:37:00] [SPEAKER_01]: I'm a firm believer in that.

[00:37:01] [SPEAKER_01]: It's so important to have the vision.

[00:37:02] [SPEAKER_01]: Right now, what we've just decided to double down on

[00:37:04] [SPEAKER_01]: is becoming more of the Amazon of podcast interviews

[00:37:08] [SPEAKER_01]: and what I mean by that is Amazon didn't show up

[00:37:10] [SPEAKER_01]: and do anything new.

[00:37:11] [SPEAKER_01]: Now, don't get me wrong, they had some serious innovations

[00:37:13] [SPEAKER_01]: but then in the day, they got you the product

[00:37:15] [SPEAKER_01]: that you wanted to your front door,

[00:37:16] [SPEAKER_01]: which you could easily go to a store

[00:37:17] [SPEAKER_01]: and get the same product, all the same things, right?

[00:37:20] [SPEAKER_01]: But what they did is they simplified it so much

[00:37:22] [SPEAKER_01]: that now people are like, man, two days it's going to be here.

[00:37:24] [SPEAKER_01]: It only takes me a second, right?

[00:37:26] [SPEAKER_01]: And that's what we're wanting to solve

[00:37:27] [SPEAKER_01]: because the recent reality we've had about podcasting

[00:37:29] [SPEAKER_01]: is on either side of the mic,

[00:37:30] [SPEAKER_01]: people are only getting to do what they really love

[00:37:33] [SPEAKER_01]: about 10% of the time.

[00:37:34] [SPEAKER_01]: And the other 90% is the administration,

[00:37:36] [SPEAKER_01]: all the different things that go into it,

[00:37:38] [SPEAKER_01]: especially if you're on the host side,

[00:37:39] [SPEAKER_01]: like what Gino's doing right now

[00:37:40] [SPEAKER_01]: is so much more work than what I'm doing.

[00:37:42] [SPEAKER_01]: When I sign off, I'm like, cool, tell me if you need anything.

[00:37:44] [SPEAKER_01]: And I might get a few things they need from me, right?

[00:37:46] [SPEAKER_01]: But Gino and his team have got to go through

[00:37:48] [SPEAKER_01]: and do a lot of work.

[00:37:49] [SPEAKER_01]: And so our focus again, independent podcast guest and host

[00:37:52] [SPEAKER_01]: is to simplify that process for him

[00:37:54] [SPEAKER_01]: so it's just a few clicks of a button

[00:37:55] [SPEAKER_01]: they can get where they want to be faster

[00:37:57] [SPEAKER_01]: and we can streamline the rest.

[00:37:59] [SPEAKER_01]: So that's really the vision of it.

[00:38:00] [SPEAKER_01]: It's like, can we just remove the friction

[00:38:01] [SPEAKER_01]: so that 10% of what you love can become 50%.

[00:38:04] [SPEAKER_01]: You can do it much more of your time.

[00:38:06] [SPEAKER_01]: And that at the end of the day really is going to be our goal

[00:38:08] [SPEAKER_01]: and our vision because we think that that's what actually

[00:38:10] [SPEAKER_01]: impacts a listener's life is you behind a microphone

[00:38:12] [SPEAKER_01]: and we want to make that happen more.

[00:38:14] [SPEAKER_00]: I'm a real estate investor.

[00:38:15] [SPEAKER_00]: I know I need to build a brand.

[00:38:17] [SPEAKER_00]: I know I need to get onto more shows

[00:38:19] [SPEAKER_00]: and possibly even start my own show.

[00:38:21] [SPEAKER_00]: How do I continue the conversation with Alex

[00:38:23] [SPEAKER_00]: and Podmatch? Where can I find you guys?

[00:38:24] [SPEAKER_01]: Yeah, thank you for that.

[00:38:26] [SPEAKER_01]: podmatch.com forward slash free.

[00:38:27] [SPEAKER_01]: We'll kind of bring you into everything I do.

[00:38:30] [SPEAKER_01]: You can see Podmatch from there

[00:38:31] [SPEAKER_01]: and any way you reach out, you're going to get me

[00:38:32] [SPEAKER_01]: but that's always my favorite place to send people

[00:38:34] [SPEAKER_01]: podmatch.com forward slash free.

[00:38:36] [SPEAKER_01]: Give you some quick wins and stuff like that

[00:38:37] [SPEAKER_01]: to help know if this is really the right step for you.

[00:38:39] [SPEAKER_00]: You have a young Alex Sanfilippo running around

[00:38:41] [SPEAKER_00]: in the neighborhood and all of a sudden

[00:38:43] [SPEAKER_00]: somebody drives up to him one day and says,

[00:38:45] [SPEAKER_00]: hey kid, I'll give you three bucks for that golf ball

[00:38:48] [SPEAKER_00]: and Alex looks puzzled and goes $3?

[00:38:51] [SPEAKER_00]: Really? Here you go.

[00:38:53] [SPEAKER_00]: And then he runs off to the rest of his neighborhood

[00:38:56] [SPEAKER_00]: and he says to his friends, guys, I got

[00:38:58] [SPEAKER_00]: I got ourselves a gig for a couple of years.

[00:39:00] [SPEAKER_00]: I really like this.

[00:39:01] [SPEAKER_00]: I think we're going to make some money doing this.

[00:39:03] [SPEAKER_00]: He hits 12 years old.

[00:39:04] [SPEAKER_00]: All of a sudden he's not the cute kid anymore.

[00:39:05] [SPEAKER_00]: He's got to figure out another gig.

[00:39:06] [SPEAKER_00]: He's got to get another strategy going on.

[00:39:08] [SPEAKER_00]: He gets into the real world,

[00:39:10] [SPEAKER_00]: ends up working for corporate.

[00:39:12] [SPEAKER_00]: But then when he's a corporate,

[00:39:13] [SPEAKER_00]: he's got this idea, this dream

[00:39:15] [SPEAKER_00]: to start his own business, to become an entrepreneur.

[00:39:17] [SPEAKER_00]: So he starts a podcast to learn about

[00:39:20] [SPEAKER_00]: entrepreneurism and I love the four

[00:39:21] [SPEAKER_00]: four steps or the four things you need to be.

[00:39:24] [SPEAKER_00]: He's really the passion, the getting into the community,

[00:39:28] [SPEAKER_00]: finding a problem and offering a solution.

[00:39:30] [SPEAKER_00]: And by following that four step process

[00:39:33] [SPEAKER_00]: or the four step framework, or if you want to call it a map,

[00:39:36] [SPEAKER_00]: whatever you want to do, it's led him to create

[00:39:38] [SPEAKER_00]: Podmatch and to create a solution for those other people

[00:39:41] [SPEAKER_00]: out there trying to amplify their story,

[00:39:45] [SPEAKER_00]: trying to amplify their voice.

[00:39:47] [SPEAKER_00]: If you want to do that, go to podmatch.com

[00:39:51] [SPEAKER_00]: and start working with Alex.

[00:39:52] [SPEAKER_00]: Alex, any final words today, my friend?

[00:39:54] [SPEAKER_01]: Thank you for that, by the way.

[00:39:56] [SPEAKER_01]: That was really well said.

[00:39:57] [SPEAKER_01]: I kind of just like want that clip right there.

[00:39:59] [SPEAKER_01]: It was beautiful.

[00:40:00] [SPEAKER_01]: Yeah, the last thing I'd say is remember

[00:40:02] [SPEAKER_01]: like we said toward the beginning,

[00:40:04] [SPEAKER_01]: but this has to be about more than just you.

[00:40:07] [SPEAKER_01]: And if you're thinking multifamily investing,

[00:40:08] [SPEAKER_01]: like well it's for my family, what else is that for?

[00:40:10] [SPEAKER_01]: No, it's to provide a solution for somebody else

[00:40:12] [SPEAKER_01]: who's going to be able to live there.

[00:40:13] [SPEAKER_01]: Give them a great experience.

[00:40:15] [SPEAKER_01]: Find the way to pull yourself out of the equation.

[00:40:18] [SPEAKER_01]: And to make it about somebody else,

[00:40:19] [SPEAKER_01]: the more we can say I'm here to serve somebody else,

[00:40:21] [SPEAKER_01]: the better we can do.

[00:40:23] [SPEAKER_01]: And on top of that is don't compare the way you serve today

[00:40:26] [SPEAKER_01]: to someone else's year 20.

[00:40:28] [SPEAKER_01]: Don't be like I got to be like Gino

[00:40:29] [SPEAKER_01]: and have thousands of doors, right?

[00:40:31] [SPEAKER_01]: No, Gino didn't start off with thousands of doors.

[00:40:33] [SPEAKER_01]: If you're starting today, say who's the one person

[00:40:35] [SPEAKER_01]: I can serve today?

[00:40:36] [SPEAKER_01]: Because that's all I can do right now.

[00:40:38] [SPEAKER_01]: And then get a second and then get a third

[00:40:40] [SPEAKER_01]: and let this thing just evolve naturally.

[00:40:42] [SPEAKER_01]: I find that it's the best way to build a brand,

[00:40:44] [SPEAKER_01]: to build a reputation,

[00:40:45] [SPEAKER_01]: to really serve as an entrepreneur.

[00:40:47] [SPEAKER_00]: To build an enduring community

[00:40:49] [SPEAKER_00]: and an enduring organization.

[00:40:51] [SPEAKER_00]: Jake and Gino, we often like to say

[00:40:53] [SPEAKER_00]: we believe in the long term

[00:40:56] [SPEAKER_00]: and real people doing real deals.

[00:40:58] [SPEAKER_00]: Thanks Alex, we appreciate it.

[00:41:00] [SPEAKER_01]: Thanks Gino, appreciate it.