Multifamily Podcast Network

Are you a syndicator? Are you interested in learning how to attract capital to your investments?

For today’s episode, Cody and Brian will talk about the steps on how to raise over a million dollars for your business. 

 

For today’s episode we will cover: 

[01:06 – 04:31] Opening Segment 

  • First time that there is no special guest on the episode 
  • Cody walks us through the 6 step framework for raising $1million on your first raise 

 

[03:25 – 04:25] Building and Raising capital 

  • Cody talks about raising capital as the most important skill as syndicators 
  • Brian talks about how attracting capital is an important skill set too 

 

[6:49– 9:45] Attracting capital versus Raising Capital  

  • How do you attract capital versus raising capital? 

 

[11:16-17:32] First step in raising capital: Branding 

  • How to build your own brand 
  • Importance of having a strong brand 
  • Cody talks about his experience on his first raise 
  • Components in building a brand 


[17:39-23:15] Second step in raising your capital: having a website 

  • The importance of having an online presence 
  • Hiring professionals Is essential in setting up a website 


[24:09-32:32] Third step in raising your capital: Telling people about it by having a newsletter 

  • What is the purpose of a newsletter? 
  • What is a newsletter? 
  • The best way to get started in building your own newsletter 

 

[33:30-40:59] Fourth step in raising your capital: Having a CRM 

  • What is a CRM and why is it important to have one? 


[41:30-52:51] Fifth step in raising your capital: Social Media Presence 

  • Why is it important to have a digital presence for your business in today’s time? 
  • Posting in social media especially if you are new  
  • Top of mind awareness and getting new followers in social media 
  • Growing and strengthening your network online 


[52:53-01:4:01] Sixth Step in raising your capital: Thought Leadership Platforms 

  • Examples of different thought leadership platforms 
  • How to use the different platforms for people to get to know your business better 


Tweetable Quotes: 

“Progress over perfection” 

“Staying top of mind” 

 

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