Globally recognized author, speaker, podcaster and business consultant, Mark Schaefer, joins us as he discusses the seams, shifts, and changes of the business world today and how to take advantage of them. Expanding upon his new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds, Mark explains the various strategies of building a new business in today’s economy, highlighting the multitude of new needs that have risen over the past year and showcasing the opportunities to meet them. This podcast is sure to provide the first step of momentum you need in beginning or continuing your business journey!
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